Is there a potential for more of such events? For instance, Audi hold Ice Drives in Scandinavia. Is something like that viable in India, in the north?
Combined with Audi’s award-winning performance cars and a celebrated team of national and international-trained instructors, Audi Driving Experience is acknowledged as one of the leading performance driving programmes around the globe. From mastering car control on ice and snow in the stunning surrounds of the north of the Arctic Circle to being on the track performing a range of specialized exercises — the Audi Driving Experience offers a world of driving experiences that are in a class of their own. 2018 is the year of Audi Progression and we want to bring the thrilling experience of driving an Audi Sportscar to the Indian hinterland through various Audi Driving Experience properties — Audi Sportscar Experience and Audi Weekenders. The Audi Weekender programme aims to take this experience from the racetrack to the road and has reached out to more than 3,000 customers in India.
Customers in India also enjoy special access to international Audi Driving Experience programmes — Audi Sportscar Experience at Neuburg an der Donau, Nürburgring’s famous “Nordschleife”, Audi Ice Drive Experience, et cetera.
Whether in India or abroad, a team of professional driving instructors like the Audi India race talent, Aditya Patel, will make sure that our customers have the time of their life at the Audi Driving Experience and, at the same time, learn the basic techniques for responsible driving. With their international racing experience, the driving instructors are responsible for bringing driver training of an international standard to India. So, whether that’s simply honing your skills or completely pushing your limits, this is the team to help you get there.