Charles Frump

MD, Volvo Car In­dia

Car India - - FEATURE -

Volvo Car In­dia are on the rise and the man in charge, Charles Frump, who took over as MD in 2017, is lead­ing the com­pany from the front. Un­der Frump’s lead­er­ship the com­pany has in­tro­duced prod­ucts such as the XC60, a pre­mium SUV that has gar­nered great re­views and is in good de­mand in the In­dian mar­ket, and the new XC40, the most com­pact lux­ury SUV from Volvo. Frump is also re­spon­si­ble for the grow­ing num­ber of Volvo deal­er­ships in the coun­try, which has en­abled the com­pany to ex­pand their foot­print in the do­mes­tic mar­ket.

Frump has in­di­cated that, after the XC90 and S90, the com­pany is also look­ing to as­sem­ble the XC60 lo­cally, which will not only bring down its price but also drive the com­pany’s growth.

Apart from be­ing a dy­namic busi­ness­man, Frump is also known for his as­so­ci­a­tion with Ford’s mo­tor sport divi­sion. He has over 17 years of ex­pe­ri­ence in the au­to­mo­tive in­dus­try and has been as­so­ci­ated with Volvo cars for nine years. His as­so­ci­a­tion with Volvo be­gan in 2008 in Swe­den as a se­nior di­rec­tor in the mar­ket­ing divi­sion. He has also worked in a num­ber of mar­kets, in­clud­ing China, Ja­pan, the US, and Swe­den. He has a rich ex­pe­ri­ence in han­dling emerg­ing mar­kets, which al­lowed Volvo to shift him to In­dia as an ideal can­di­date to spear­head their do­mes­tic op­er­a­tions.

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