The strate­gic man­u­fac­tur­ing and distri­bu­tion point

The Mid­lands re­gion has a long stand­ing pas­sen­ger and cargo con­nec­tiv­ity with In­dia, al­beit via air­ports in south­ern Eng­land and main­land Europe. The re­gion has one of the largest In­dian di­as­pora in Europe. Speak­ing to Car­gotalk, Uday K Dholokia, Brand Am

Cargo Talk - - International Airport - RATAN KR PAUL

Birm­ing­ham re­gion has wit­nessed a sig­nif­i­cant growth in the busi­ness and aca­demic/stu­dent traf­fic with In­dia. The re­gion houses ma­jor distri­bu­tion cen­tres for all the ma­jor su­per­mar­kets and mul­ti­ples, food man­u­fac­tur­ing which re­lies on sup­plier chain links with In­dia. The cargo cur­rently comes from air cargo hubs from main­land Europe and south­ern Eng­land.

“The ris­ing distri­bu­tion and en­vi­ron­men­tal costs make a di­rect con­nec­tiv­ity to Birm­ing­ham Air­port a zero sum game. Added to the per­ish­ables, there is a grow­ing bi­lat­eral traf­fic in high­end pro­cessed foods, phar­ma­ceu­ti­cals, au­to­mo­tive and spe­cialised en­gi­neer­ing,” Dholokia pointed out. In ad­di­tion, the re­gion has demon­stra­ble vol­ume of traf­fic to north­ern In­dia, in par­tic­u­lar, Delhi and Am­rit­sar and con­nec­tiv­ity to Gu­jarat via Mum­bai. The re­gion is a nat­u­ral link/stop over for traf­fic from Canada, North Amer­ica and Europe flow­ing into In­dia and on to the Far East. The big­gest growth is seen dur­ing wed­ding sea­sons, en­ter­tain­ment and re­li­gious gath­er­ings, along with courier and cargo sup­plies feed­ing th­ese high pro­file events on a reg­u­lar ba­sis.

“In the in­terim, the reg­u­lar daily con­nec­tiv­ity by Emi­rates and Turk­ish air­lines, the belly hold ca­pac­ity of the air­craft is a se­ri­ous value propo­si­tion for many for­ward­ing agents and sup­ply chain

The USP for the air­port is that it is in the cen­tre of the UK and the heart­land of the man­u­fac­tur­ing and distri­bu­tion cen­tres”

Uday K Dholokia

Brand Am­bas­sador-Asian Mar­kets, Birm­ing­ham Air­port

lo­gis­tics com­pa­nies. Added to this, the air­port can fa­cil­i­tate ac­cess to A300/200 pure freighters and spe­cial­ist cargo,” he high­lighted.

The air­port is in­vest­ing £300 mil­lion in a run­way ex­ten­sion, and with in­te­grated reg­u­la­tory base this will of­fer ad­di­tional ca­pa­bil­i­ties for wide-bod­ied belly hold and in­creased pure freighter busi­ness. Ac­cord­ing to Dholokia, the value propo­si­tion for food and drink and au­to­mo­tive sup­ply chain links is al­ready in ex­is­tence. Added to this, there is a tremen­dous op­por­tu­nity for de­vel­op­ing E-Freight propo­si­tion with port-cen­tric added value propo­si­tions around the air­port.

“The USP for the air­port is that it is in the cen­tre of the UK and the heart­land of the man­u­fac­tur­ing and distri­bu­tion cen­tres. It has good mo­tor­way con­nec­tiv­ity and lo­gis­tics sup­port. The man­age­ment team at Birm­ing­ham Air­port is ag­ile, fo­cussed and en­trepreneuri­ally com­mit­ted to mak­ing cargo con­nec­tiv­ity with In­dia hap­pen,” em­pha­sised Dho­lakia. The air­port has suc­cess­fully seen growth of pas­sen­ger and belly-hold cargo on Emi­rates and Turk­ish air­lines. “The air­port is pas­sion­ately com­mit­ted to hav­ing di­rect pas­sen­ger and cargo con­nec­tiv­ity with In­dia, es­pe­cially the re-es­tab­lish­ment of the suc­cess­ful Air In­dia con­nec­tiv­ity from Birm­ing­ham to north In­dia,” he added.

He shared that the Air­port has a clear and fo­cussed busi­ness plan to de­velop fur­ther con­nec­tiv­ity into north In­dia and Mum­bai to feed load fac­tors for the Far East. The air­port is keen to part­ner with spe­cial­ist cargo and han­dling com­pa­nies to de­velop a mod­ern spe­cial­ist world-class Euro­pean hub for cargo.

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