IAG Cargo un­veils con­sol­i­da­tion plans with ex­tended ser­vices

Bri­tish Air­ways World Cargo and Ibe­ria Cargo to­gether have for­mally an­nounced a new brand called IAG Cargo with an ob­jec­tive to fur­ther con­sol­i­date their world cargo busi­ness. The new brand will also sup­port new cargo en­trants to the In­ter­na­tional Air­line

Cargo Talk - - Airlines News - RATAN KR PAUL

With both Ibe­ria Cargo and Bri­tish Air­ways World Cargo as strong her­itage brands, IAG Cargo has de­cided to of­fer its seam­less cus­tomer ex­pe­ri­ence. “We have recog­nised the need to cre­ate a new brand. By cre­at­ing IAG Cargo, all our cus­tomers will ben­e­fit from a sin­gle range of prod­ucts sold by a sin­gle sales team, along with ac­cess to a wider net­work which com­bines Bri­tish Air­ways’ net­work strength in North Amer­ica, Asia and Africa with Ibe­ria’s in Latin Amer­ica,” said Gun­ning.

Ac­cord­ing to Gun­ning, IAG Cargo busi­ness has been de­signed to be scal­able and eas­ily able to ac­com­mo­date new en­trants. In April 2012, fol­low­ing the pur­chase of BMI by IAG, BMI Cargo be­came part of the IAG Cargo sin­gle busi­ness unit. “Along­side the ad­di­tion of ex­tra ca­pac­ity and routes to the IAG Cargo net­work, the BMI pur­chase proved a suc­cess­ful test case for in­te­gra­tion,” he said. He as­serted that the com­bined net­works of Ibe­ria, Bri­tish Air­ways and BMI pro­vide the most ex­ten­sive and ge­o­graph­i­cally di­verse global cargo net­work, de­liv­er­ing to all ma­jor con­ti­nents through­out the world. “As part of the launch, IAG Cargo is in­vest­ing sig­nif­i­cantly in mar­ket­ing to high­light the core strengths of the com­pany: net­work reach, out­stand­ing prod­ucts and dy­namic distri­bu­tion chan­nels, all com­mu­ni­cated through a com­mon brand iden­tity,” Gun­ning em­pha­sised. Ques­tioned about the USPs of this com­bined en­tity, he ob­served that the great­est im­pact of the con­sol­i­da­tion would be one of scale.

In ad­di­tion, as a com­bined busi­ness, IAG Cargo has joined the top ta­ble of in­ter­na­tional air­freight car­ri­ers, be­com­ing the sev­enth largest in the world. IAG Cargo pro­vides wide body lift to more of the top 120 cargo des­ti­na­tions than any other air cargo car­rier. This is a net­work that serves both ma­jor freight lanes and links des­ti­na­tions not served by other car­ri­ers, con­nect­ing to more than 350 des­ti­na­tions across the globe. Gun­ning also made it clear that the present mar­ket sce­nario is not very op­ti­mistic, “IAG Cargo has chalked out long-term plans to re­main at the top po­si­tion. As we en­ter the New Year, eco­nomic un­cer­tainty makes pre­dic­tions for 2013 dif­fi­cult to make with any as­sur­ance. It’s likely that we will see con­tin­u­ing weak de­mand, cer­tainly for the first half of the year along with the con­tin­ued yield pres­sures and over-ca­pac­ity that have been a hall­mark of 2012,” he shared. How­ever, for IAG Cargo, the fo­cus for 2013 re­mains on max­imis­ing its net­work con­nec­tions to best serve the cus­tomers, con­tin­u­ing to de­velop our range of ac­ces­si­ble distri­bu­tion chan­nels and de­liv­er­ing high-qual­ity pre­mium prod­ucts across the ex­tended net­work.

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