Nor­bert Den­tres­san­gle‘ launches ' Red Ocean Con­nect’ for end-to-end ser­vices

Re­cently, Nor­bert Den­tres­san­gle ac­quired the freight for­ward­ing op­er­a­tions of the John Keells Group in In­dia and Sri Lanka. The ac­qui­si­tion was an in­te­gral part of the strate­gic ini­tia­tive un­der­taken by Nor­bert Den­tres­san­gle to ex­pand its global foot­print

Cargo Talk - - Shipping & Ports - RATAN KR PAUL

Nor­bert Den­tres­san­gle is an in­ter­na­tional Trans­port, Lo­gis­tics and Freight For­ward­ing com­pany. It pro­vides high value-added so­lu­tions in its three busi­ness lines on the con­ti­nents of Europe, Amer­ica and Asia, and in­cor­po­rates sus­tain­able devel­op­ment in its busi­nesses. It op­er­ates in 23 coun­tries and em­ploys 33,000 peo­ple.

Fol­low­ing a raft of ac­qui­si­tions, in­clud­ing the re­cent ac­qui­si­tion of the freight for­ward­ing ac­tiv­i­ties in In­dia and Sri Lanka of Sri Lankan con­glom­er­ate John Keells Group, Nor­bert Den­tres­san­gle now has a strong pres­ence in the world’s ma­jor trad­ing re­gions, with a global net­work of of­fices strate­gi­cally lo­cated to man­age freight from all key eco­nomic gate­ways. With the suc­cess­ful launch of its Red Sky Con­nect pri­mary air­freight net­work ear­lier this year, Red Ocean Con­nect al­lows Nor­bert Den­tres­san­gle to pro­vide a door-todoor ser­vice be­tween Asia, Europe, North Amer­ica and South Amer­ica both by sea and air, en­sur­ing com­plete, end-to-end sup­ply chain man­age­ment and con­trol.

Un­der the new ser­vice, Nor­bert Den­tres­san­gle of­fers lo­cal ven­dor man­age­ment, daily FCL and LCL ser­vices, cus­toms and duty man­age­ment and des­ti­na­tion ser­vices, pro­vid­ing a se­cure and re­li­able ser­vice man­aged by a sin­gle part­ner. For Euro­pean des­ti­na­tions, the ser­vice also pro­vides ac­cess to Nor­bert Den­tres­san­gle’s pan-Euro­pean trans­port and lo­gis­tics net­works. Speak­ing to Car­gotalk, Chaminda

He­wa­mallika, MD Nor­bert Den­tres­san­gle (In­dia) in­formed that the com­pany cur­rently of­fers the full range of lo­gis­tics and freight for­ward­ing ser­vices across more than eight lo­ca­tions in In­dia, with its full-fledged pres­ence in ma­jor met­ros. This in­cludes air, sea and mul­ti­modal freight for­ward­ing, con­sol­i­da­tion ser­vices, cus­toms bro­ker­age, lo­gis­tics con­sul­tancy ser­vices, liner op­er­a­tions, trans­porta­tion, etc.

“Given our ex­per­tise in serv­ing a di­verse port­fo­lio of cus­tomers and in­dus­try groups in other parts of the world, we will fo­cus on de­vel­op­ing strong re­la­tion­ships in In­dia by tar­get­ing po­ten­tial seg­ments such as en­gi­neer­ing, man­u­fac­tur­ing and re­tail amongst oth­ers.” The com­pany’s ob­jec­tive is to of­fer a to­tal value propo­si­tion to the

We are quite bullish about our prospects for 2013 as now we have the ca­pa­bil­ity to pro­mote a global net­work”

Chaminda He­wa­mallika Man­ag­ing di­rec­tor, Nor­bert Den­tres­san­gle (In­dia)

cus­tomer, with­out lim­it­ing our­selves to serv­ing their freight for­ward­ing.

“We have on­go­ing re­la­tion­ships on a global scale with some of the lead­ing re­tail, elec­tron­ics, au­to­mo­tive and FMCG brands, which will also be ex­tended to In­dia based on the spe­cific re­quire­ments of the cus­tomers,” he added.

He­wa­mallika claimed that both Red Ocean and Red Sky Con­nect were devel­oped around the con­cept of of­fer­ing a com­plete door-to-door ser­vice to the cus­tomers through a sin­gle net­work, with no hid­den charges.” Our core-car­rier pro­gramme, where we have es­tab­lished BSAs with some of the ma­jor car­ri­ers, en­ables us to be more re­spon­sive to time­crit­i­cal ship­ping re­quire­ments of our cus­tomers,” he said.

Nor­bert Den­tres­san­gle sees the In­dia mar­ket be­com­ing more so­lu­tions-driven with cus­tomers favour­ing those ser­vice providers who are ca­pa­ble of con­trol­ling their en­tire sup­ply chain, rather than se­lec­tive ar­eas.

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