Norbert Dentressangle‘ launches ' Red Ocean Connect’ for end-to-end services
Recently, Norbert Dentressangle acquired the freight forwarding operations of the John Keells Group in India and Sri Lanka. The acquisition was an integral part of the strategic initiative undertaken by Norbert Dentressangle to expand its global footprint
Norbert Dentressangle is an international Transport, Logistics and Freight Forwarding company. It provides high value-added solutions in its three business lines on the continents of Europe, America and Asia, and incorporates sustainable development in its businesses. It operates in 23 countries and employs 33,000 people.
Following a raft of acquisitions, including the recent acquisition of the freight forwarding activities in India and Sri Lanka of Sri Lankan conglomerate John Keells Group, Norbert Dentressangle now has a strong presence in the world’s major trading regions, with a global network of offices strategically located to manage freight from all key economic gateways. With the successful launch of its Red Sky Connect primary airfreight network earlier this year, Red Ocean Connect allows Norbert Dentressangle to provide a door-todoor service between Asia, Europe, North America and South America both by sea and air, ensuring complete, end-to-end supply chain management and control.
Under the new service, Norbert Dentressangle offers local vendor management, daily FCL and LCL services, customs and duty management and destination services, providing a secure and reliable service managed by a single partner. For European destinations, the service also provides access to Norbert Dentressangle’s pan-European transport and logistics networks. Speaking to Cargotalk, Chaminda
Hewamallika, MD Norbert Dentressangle (India) informed that the company currently offers the full range of logistics and freight forwarding services across more than eight locations in India, with its full-fledged presence in major metros. This includes air, sea and multimodal freight forwarding, consolidation services, customs brokerage, logistics consultancy services, liner operations, transportation, etc.
“Given our expertise in serving a diverse portfolio of customers and industry groups in other parts of the world, we will focus on developing strong relationships in India by targeting potential segments such as engineering, manufacturing and retail amongst others.” The company’s objective is to offer a total value proposition to the
We are quite bullish about our prospects for 2013 as now we have the capability to promote a global network”
Chaminda Hewamallika Managing director, Norbert Dentressangle (India)
customer, without limiting ourselves to serving their freight forwarding.
“We have ongoing relationships on a global scale with some of the leading retail, electronics, automotive and FMCG brands, which will also be extended to India based on the specific requirements of the customers,” he added.
Hewamallika claimed that both Red Ocean and Red Sky Connect were developed around the concept of offering a complete door-to-door service to the customers through a single network, with no hidden charges.” Our core-carrier programme, where we have established BSAs with some of the major carriers, enables us to be more responsive to timecritical shipping requirements of our customers,” he said.
Norbert Dentressangle sees the India market becoming more solutions-driven with customers favouring those service providers who are capable of controlling their entire supply chain, rather than selective areas.