Mi­raiS­tore.com launched Fash­ion lo­gis­tics to re­ceive a boost in In­dia

With the re­cent launch of a new Fash­ion Shop­ping Por­tal called Mi­raiS­tore.com, the fash­ion lo­gis­tics in In­dia is ex­pected to wit­ness a phe­nom­e­nal growth in In­dia. Speak­ing to Car­gotalk, Prem Ku­mar M, chair­man and man­ag­ing di­rec­tor, Uni­world Lo­gis­tics and

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Our ef­forts are on proper util­i­sa­tion of hu­man re­sources and level, so that we can this tough junc­ture” Prem Ku­mar M Chair­man and MD, Uni­world Lo­gis­tics

Uni­world al­ways finds new av­enues com­ply­ing with the con­tem­po­rary mar­ket trends. And, ac­cord­ing to Prem Ku­mar, e-com­merce is the seg­ment that the lo­gis­tics com­pa­nies need to tap for their fur­ther growth. “I have in­vested the whole seed fund in the new e-com­merce por­tal, Mi­raiS­tore. com, with an ob­jec­tive to ac­cel­er­ate our ex­ist­ing fash­ion lo­gis­tics busi­ness across the coun­try. Our fo­cus is In­dia’s huge domestic mar­ket,” said Prem Ku­mar.

Mi­raiS­tore.com has launched the fash­ion shop­ping por­tal that of­fers a wide va­ri­ety of fash­ion prod­ucts and ac­ces­sories from across the world. Mi­raiS­tore brings the lat­est trends in global fash­ion with over 10,000 SKUs at launch. The on­line shop­ping site has its own range of ac­ces­sories al­ready avail­able in the store and is work­ing on launch­ing a pri­vate la­bel.

“Mi­raiS­tore.com has a classy, in­tu­itive and vis­ual shop­ping ex­pe­ri­ence with good pho­tog­ra­phy and true rep­re­sen­ta­tion of gar­ments in­clud­ing style and tex­ture,” said Prem Ku­mar. Cus­tomers can shop for a wide va­ri­ety of den­ims, dresses, eth­nic wear, ac­ces­sories, etc., from na­tional and in­ter­na­tional brands. Global brands avail­able on the site in­clude Boggi Milano, Manch­ester United, Al­cott, FCUK and Freesoul. Mi­raiS­tore.com has ex­clu­sive col­lec­tions from de­sign­ers like Manovi­raj Khosla and Sarita Man­doth.

Mean­while, Mi­raiS­tore has also set up state of the art ware­houses in Chen­nai, Delhi, Mum­bai and Bengaluru to ef­fec­tively ful­fill its cus­tomers’ or­ders.

Apart from the fo­cus on e-com­merce Uni­world Lo­gis­tics is also con­cen­trat­ing on ex­plor­ing new mar­kets across the world. In 2013, the com­pany will open its of­fices in Mid­dle East and Tan­za­nia. At present, the com­pany is a lead­ing player in lo­gis­tics that serves over 400 des­ti­na­tions world­wide through 32 of­fices in 10 coun­tries. The com­pany is a $100 mil­lion turnover com­pany.

Uni­world Lo­gis­tics was in­cor­po­rated in 2002 and in a short span of 10 years, it has grown to be­come a $100 mil­lion turnover com­pany. Since 2009, Uni­world Lo­gis­tics has in­vested over $10 mil­lion to setup its in­te­grated lo­gis­tics parks and fash­ion lo­gis­tics hubs in Chen­nai, Mum­bai, Delhi and Bengaluru.

In view of the cur­rent eco­nomic sce­nario and mar­ket trends Uni­world will con­cen­trate on cost man­age­ment to pass it on this (re­duced cost) to its cus­tomers to take on the chal­lenges. “Our ef­forts are on proper util­i­sa­tion of hu­man re­sources and in­creas­ing the ef­fi­ciency level, so that we can ben­e­fit our cus­tomers at this tough junc­ture,” said Prem Ku­mar. The Found­ing Team Mi­raiS­tore.com has a strong found­ing team with ex­pe­ri­ence in e-com­merce, fash­ion re­tail, mar­ket­ing and sup­ply chain.

Apart from Prem Ku­mar, with his vast ex­pe­ri­ence in lo­gis­tics and sup­ply chain man­age­ment, other mem­bers in­clude Ram Bhamidi, CEO (a grad­u­ate of IIT Kharag­pur and IIM Ahmed­abad with over 15 years ex­pe­ri­ence in In­dia and UK pre­dom­i­nantly in the in­ter­net, e-com­merce and new me­dia space); Fem­ina Prem, di­rec­tor (a fash­ion ex­pert and a suc­cess­ful en­tre­pre­neur); Asha Shrid­har, COO – Brands (holds a de­gree in tex­tiles and cloth­ing and has over 14 years ex­pe­ri­ence in fash­ion re­tail­ing); Sankar Bora, COOOper­a­tions and co-founded Myn­tra.com in 2007; Bas­ant Choudhary, head of Prod­uct (worked with Cog­nizant, In­fosys and was the co-founder at Ur­ban­gain and Senthil Ku­mar, head of fi­nance.

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