CUSTOMER'S PERSPECTIVE
Delivery with less cost and transit time
New age customer wants delivery with less cost and transit time
In view of the tremendous growth of online purchase and door-to-door goods movements in the country, Tamil Rajan, Logistics Consultant, Firstcry.com, suggested seamless logistics services. He unveils the success story of his company as an instance of fast-changing consumer behavior and the important role that needs to be played by the third-party logistics players.
Brain Bees Solutions, owner of the brands Firstcry.com and GoodLife.com, was founded in late 2010. The company was started from a small bungalow, when the four co-founders discovered the potential for kids and baby products in India, Thus, they conceptualised FirstCry. com. on September 9, 2010. Now, the company has a three-floor corporate office in Pune and main warehouses with a capacity of 1,50,000 sq ft & 25,000 sq ft. It has regional warehouses at Delhi, Bengaluru and Kolkata with combined capacity of 40,000 sq ft.
Later, IDG Ventures India led a US$14 million Series-B round of investment into Brain Bees Solutions. In addition; SAIF
Partners, the first institutional investor in Brain Bees, also participated equally in the round.
Presently, Firstcry.com is Asia’s largest baby and kids eCommerce portal. It exhibits over 50,000 items from 400+ top international and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Zapak and Mee Mee.
Rajan asserted that FirstCry.com now has the highest repeat customer base in the Indian e-commerce industry, standing at over more than 60 per cent market share. “We offer very interactive websites that give a real shopping experience and offers lowest price on a huge range of products.”
Brain Bees solutions launched its second portal (GoodLife.com) at the end of 2011 to cater to beauty/personal care, health and food segment. Its aim was to be a one-stop destination for personal care and lifestyle essentials. “The portal exhibits over 20,000 items from 500+ top international and Indian brands like Adidas, Calvin Klein ,Davidoff, EVA, Gillette, Gucci, Prada, Guess, Elle 18, L’Oreal Paris and Lakme; providing products/brands at the lowest prices,” Rajan claimed.
According to him, collaborating with 150 vendors nationally and internationally, Goodlife has a robust logistics and customer support system aimed at delivering the best brands to the customer’s doorstep at the shortest possible time.