Growth strat­egy

Cargo Talk - - Logistics Services -

The com­pany has recorded a dou­ble digit growth in the first six months of this fis­cal and is ex­pect­ing to main­tain this growth in the next six months end­ing March 2014. To sus­tain the prof­itabil­ity and work to­wards bet­ter growth, the com­pany is fo­cus­ing on two dif­fer­ent sets of busi­ness strate­gies. “one set of strate­gies con­sists of man­ag­ing things which are in our con­trol and the other con­sists of the ones which are not in our con­trol. We plan our ‘in-con­trol’ strate­gies as per the ‘not-in-con­trol’ strate­gies. For in­stance, in last six to eight months, three In­dian states an­nounced dif­fer­ent sales tax fig­ures as well as en­try & exit check point rules. That’s not in our con­trol and we need to have a strat­egy to cope up with such a sit­u­a­tion. But, more im­por­tantly, given the ever-chang­ing en­vi­ron­ment vari­ables how fast do we change our plans, al­ter our strate­gies and ex­e­cute the same is def­i­nitely in our con­trol.”

Apart from two sets of busi­ness strate­gies, the com­pany is also fo­cus­ing on growth strat­egy. “The key el­e­ments in this be­ing ‘con­sis­tency’ in tran­sit time as well as ser­vice qual­ity, which helps our cus­tomers to plan their sup­ply chain ef­fi­ciently,” he said. Saf­ex­press is also util­is­ing mo­bile­based tech­nol­ogy for aug­ment­ing the in­for­ma­tion shar­ing with its cus­tomers.

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