Saf­ex­press un­veils ‘Horn Please’ book on truck­ing in In­dia

book on truck­ing in In­dia

Cargo Talk - - Editorial -

Saf­ex­press has taken a pi­o­neer­ing ini­tia­tive by pub­lish­ing a cof­fee ta­ble book ti­tled ‘Horn Please-Truck­ing in In­dia’ to high­light the hard­ship faced by the In­dian truck­ing in­dus­try and the driv­ers— the back­bone of this sec­tor. It is ex­pected that this book with its fas­ci­nat­ing ap­peal through fab­u­lous pic­to­ri­als will be suc­cess­ful to sen­si­tise the en­tire in­dus­try and the com­mon people at large to change their per­cep­tion of the be­lea­guered in­dus­try.

The cof­fee ta­ble book was un­veiled by its au­thors Pawan Jain, CMD, Saf­ex­press and Divya Jain, CEO, Safe­d­u­cate (a firm which spe­cialises in sup­ply chain & lo­gis­tics train­ing), on Fe­bru­ary 15, at the Delhi World Book Fair 2014. Com­ment­ing on the in­no­va­tive steps, Pawan said, “The story is sim­ple to bring to light the beauty, the ex­cite­ment and the soul of truck­ing, and how it plays a very vi­tal part in our ev­ery­day lives, whether we re­alise it or not. I have spent my en­tire pro­fes­sional life work­ing amidst and lov­ing an in­dus­try most would find not-so-fas­ci­nat­ing. The truck driv­ers and trucks them­selves are eas­ily as­so­ci­ated with ac­ci­dents, drunk driv­ing, traf­fic jams, pol­lu­tion and even AIDS. How­ever, people sel­dom give thought to the larger-than-life role truck­ing plays in In­dia.”

Speak­ing to Car­gotalk, Divya in­formed that the book cap­tured ev­ery as­pect of the truck­ing sec­tor metic­u­lously and the lives of driv­ers on road, from ev­ery nook and cor­ner of the coun­try. There were tremen­dous ef­forts from the au­thors to high­light the ground re­al­ity. “It took about four years to com­plete the task. The book also sends so­cio-eco­nomic mes­sages from driv­ers’ con­science,” she said. “We are try­ing to send the mes­sage to our so­ci­ety that truck driv­ers are not less than any celebrity. They de­serve full re­spect as we do for soldiers or pi­lots. At the same time we are tak­ing spe­cial ini­tia­tives to en­hance their ed­u­ca­tion and skill,” she added.

The book cap­tured ev­ery as­pect of the truck­ing sec­tor metic­u­lously and the lives of driv­ers on road, from ev­ery nook and cor­ner of the coun­try. There were tremen­dous ef­forts from the au­thors to high­light the ground re­al­ity

Divya in­formed that the book dis­cussed the daily dif­fi­cul­ties en­coun­tered by the truck driv­ers who bear the brunt of ad­min­is­tra­tive and po­lice of­fi­cers, be­sides the gen­eral pub­lic. “We have fea­tured their small in­dul­gences in terms of their favourite food at their lo­cal dhabas, their lit­tle recre­ational ac­tiv­i­ties like play­ing cards or smok­ing an oc­ca­sional beedi, their strug­gle against AIDS, hy­giene and san­i­ta­tion is­sues, and much more,” Divya main­tained.

“In­dian truck is a very es­sen­tial part of our lives. The In­dian truck is a very in­te­gral part of cel­e­bra­tions and sor­rows alike, play­ing its role in the Ganesh Vis­ar­jan in Mum­bai and Durga Puja in Kolkata, as well as doubling up as a hearse for the death of lead­ers of the na­tion ( Ma­hatma Gandhi, for ex­am­ple),” un­der­lined Pawan. The same has been com­mend­ably pre­sented in the book.

Work­ing with a team of de­sign­ers, in­ter­na­tion­ally famed photo- ed­i­tors and photo- en­thu­si­asts, the au­thors have to­gether cre­ated this re­mark­able cof­fee ta­ble book and, in fact, cre­ated a new his­tory of In­dian truck­ing and lo­gis­tics in­dus­try.

“This book is a homage to the In­dian Truck driver - that un­known face who tra­verses the com­plex ge­ogra­phies of In­dia, day in and day out, ne­go­ti­at­ing the trou­bled con­di­tions of In­dia, bring­ing us food, ba­sic ameni­ties, lux­ury goods and all we con­sume, right to our doorsteps, yet re­main­ing anony­mous that we don’t even know him nor do we un­der­stand him. Hope­fully this book will help us all ap­pre­ci­ate and un­der­stand the com­mu­nity of lakhs of truck driv­ers who form the foun­da­tion of the en­tire In­dian econ­omy,” con­cluded Pawan.

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