Safexpress unveils ‘Horn Please’ book on trucking in India
book on trucking in India
Safexpress has taken a pioneering initiative by publishing a coffee table book titled ‘Horn Please-Trucking in India’ to highlight the hardship faced by the Indian trucking industry and the drivers— the backbone of this sector. It is expected that this book with its fascinating appeal through fabulous pictorials will be successful to sensitise the entire industry and the common people at large to change their perception of the beleaguered industry.
The coffee table book was unveiled by its authors Pawan Jain, CMD, Safexpress and Divya Jain, CEO, Safeducate (a firm which specialises in supply chain & logistics training), on February 15, at the Delhi World Book Fair 2014. Commenting on the innovative steps, Pawan said, “The story is simple to bring to light the beauty, the excitement and the soul of trucking, and how it plays a very vital part in our everyday lives, whether we realise it or not. I have spent my entire professional life working amidst and loving an industry most would find not-so-fascinating. The truck drivers and trucks themselves are easily associated with accidents, drunk driving, traffic jams, pollution and even AIDS. However, people seldom give thought to the larger-than-life role trucking plays in India.”
Speaking to Cargotalk, Divya informed that the book captured every aspect of the trucking sector meticulously and the lives of drivers on road, from every nook and corner of the country. There were tremendous efforts from the authors to highlight the ground reality. “It took about four years to complete the task. The book also sends socio-economic messages from drivers’ conscience,” she said. “We are trying to send the message to our society that truck drivers are not less than any celebrity. They deserve full respect as we do for soldiers or pilots. At the same time we are taking special initiatives to enhance their education and skill,” she added.
The book captured every aspect of the trucking sector meticulously and the lives of drivers on road, from every nook and corner of the country. There were tremendous efforts from the authors to highlight the ground reality
Divya informed that the book discussed the daily difficulties encountered by the truck drivers who bear the brunt of administrative and police officers, besides the general public. “We have featured their small indulgences in terms of their favourite food at their local dhabas, their little recreational activities like playing cards or smoking an occasional beedi, their struggle against AIDS, hygiene and sanitation issues, and much more,” Divya maintained.
“Indian truck is a very essential part of our lives. The Indian truck is a very integral part of celebrations and sorrows alike, playing its role in the Ganesh Visarjan in Mumbai and Durga Puja in Kolkata, as well as doubling up as a hearse for the death of leaders of the nation ( Mahatma Gandhi, for example),” underlined Pawan. The same has been commendably presented in the book.
Working with a team of designers, internationally famed photo- editors and photo- enthusiasts, the authors have together created this remarkable coffee table book and, in fact, created a new history of Indian trucking and logistics industry.
“This book is a homage to the Indian Truck driver - that unknown face who traverses the complex geographies of India, day in and day out, negotiating the troubled conditions of India, bringing us food, basic amenities, luxury goods and all we consume, right to our doorsteps, yet remaining anonymous that we don’t even know him nor do we understand him. Hopefully this book will help us all appreciate and understand the community of lakhs of truck drivers who form the foundation of the entire Indian economy,” concluded Pawan.