Real-time map­ping

For world-class Sup­ply Chain Man­age­ment

Cargo Talk - - Cargo Tech -

One of the world’s lead­ing geospa­tial ex­perts was in Sin­ga­pore re­cently, ad­vis­ing the re­gion’s lo­gis­tics in­dus­try stake­hold­ers on how real-time map­ping tech­nol­ogy can help them achieve world-class sup­ply chain ca­pa­bil­i­ties.

Wolf­gang Hall, a global in­dus­try man­ager for lo­gis­tics and sup­ply chain man­age­ment (SCM) at map­ping tech­nol­ogy gi­ant Esri, said, “Whether its data on dis­tri­bu­tion net­works, cus­tomer de­mo­graph­ics, re­sources or com­peti­tors – lo­ca­tion is in­her­ent in the busi­ness of sup­ply chain and lo­gis­tics, and this is why SCM or­gan­i­sa­tions are in­creas­ingly us­ing Ge­o­graphic In­for­ma­tion Sys­tem (GIS) tech­nol­ogy.”

GIS is a smart-map­ping tech­nol­ogy, which in­te­grates, and analy­ses data from mul­ti­ple busi­ness sys­tems to cre­ate a dy­namic and in­ter­ac­tive map-based view of in­for­ma­tion.

In lo­gis­tics and SCM, the tech­nol­ogy en­ables de­ci­sion-mak­ers, such as fleet man­agers, to eas­ily track how ef­fi­ciently their goods are be­ing de­liv­ered; de­ter­mine where and when goods should be shipped; and re­duce busi­ness risks. Hall said many of the world’s lead­ing lo­gis­ti­cal com- pa­nies – in­clud­ing FedEx – heav­ily rely on GIS tech­nol­ogy to meet de­liv­ery dead­lines and re­main com­pet­i­tive. “This is par­tic­u­larly im­por­tant when deal­ing with de­liv­ery of per­ish­ables that de­mand a sta­ble tem­pera- ture range at all times. With GIS tech­nol­ogy, Fedex can eas­ily mon­i­tor and rem­edy any po­ten­tial tem­per­a­ture fluc­tu­a­tions,” he said. He was in Sin­ga­pore to ad­vise lead­ing SCM pro­fes­sion­als at the SCM Lo­gis­tics and Manufacturing World 2014 in part­ner­ship with re­gional GIS ex­perts from Esri South Asia.

“When it comes to SCM, GIS adop­tion in Asia is grow­ing pro­gres­sively as or­gan­i­sa­tions – es­pe­cially in South­east Asia - look for fea­si­ble and in­no­va­tive so­lu­tions that can help them over­come sup­ply chain weak­nesses and man­age risks,” he said.

Hall said with the ASEAN eco­nomic in­te­gra­tion just un­der a year away, in­vest­ing in tech­nolo­gies such as GIS will be crit­i­cal in en­sur­ing re­gional busi­nesses re­main com­pet­i­tive.

Wolf­gang Hall Global In­dus­try Man­ager Lo­gis­tics and SCM, Esri

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