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Re­cently, DHL an­nounced an in­vest­ment of as much as ` 800 crore in the next two years to gear up for growth in the ecom­merce sec­tor. Smaller play­ers have also an­nounced sim­i­lar mea­sures. Del­hivery has en­tered into two rounds of fund-rais­ing while a third-round, worth ` 175 crore, was be­ing dis­cussed while Holisol re­cently raised US$ 5 mil­lion via a pri­vate-eq­uity place­ment. The ef­fects of the high growth in the ecom­merce in­dus­try, whose sales have in­creased from US$ 2.5 bil­lion in 2009 to US$ 13 bil­lion in 2013 – though much of it came through on­line travel-book­ing web­sites – is al­ready show­ing up in the fi­nan­cials of some firms. Ac­cord­ing to a PwCASSOCHAM re­port, the ecom­merce in­dus­try will spend as much as US$ 1.9 bil­lion by 2019 to­wards lo­gis­tics.

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