Recently, DHL announced an investment of as much as ` 800 crore in the next two years to gear up for growth in the ecommerce sector. Smaller players have also announced similar measures. Delhivery has entered into two rounds of fund-raising while a third-round, worth ` 175 crore, was being discussed while Holisol recently raised US$ 5 million via a private-equity placement. The effects of the high growth in the ecommerce industry, whose sales have increased from US$ 2.5 billion in 2009 to US$ 13 billion in 2013 – though much of it came through online travel-booking websites – is already showing up in the financials of some firms. According to a PwCASSOCHAM report, the ecommerce industry will spend as much as US$ 1.9 billion by 2019 towards logistics.