Changing perception through technology
India’s consumer electronics market is considered to be quality-sensitive, and fluctuatations depends upon seasonality. Thus, Logistics Service Providers have a great role to play in this, so that proper landing of goods can be ensured on right time and i
How do you see the consumer electronics market in India?
The consumer electronics industry has seen the introduction of various innovative products and entry of many new players in the market over the past few years. According to the Indian Consumer Electronics Market Outlook 2015, the Indian consumer electronics market is expected to grow at a CAGR of more than 17 per cent during 2012-2015.
No one can deny the fact that the India’s consumer market is riding the crest of the country’s economic boom. With technological advancements and introduction of digital revolution in the country, the Indian consumer electronics industry has made rapid strides. The future of consumer electronics is heavily dependent upon technology, which seems to be very positive and even ‘aggressive’ in the years to come. If we look back in early 1990s CTVs (Colour Television) was great in demand after the blackand-white TV era was concluded. In fact, in last few years, we have experienced changes from CTVs to Plasma, then to LCD, and now LEDs with bigger size and dimensions. Thus there are constant changes evolved and still more to come in future.
Bottlenecks faced by the sector
At present, there are a lot of logistical challenges to overcome and to boost the market’s upward trend in the coming years. There is a dire need to change according to the demographic’s industrial speed. In view of the industrial spread and growth in the coming year, there are lots of new industrial belts which have come up, and one can expect more, with help of the new Government. However, infrastructure and connectivity near these industrial hubs aren't really good. So, first and the most important growth for logistics trade is to develop better connections between these points.
We have to focus on dedicated trains between high cargo stations to ply only cargo and road condition has to be better through roadways connectivity. Similarly more airports with special treatment for cargo movements are required. However, for constant improvement, we need privatisation for most of the slow moving processes and improvement areas.
Most importantly, we have to face the evolution in trucking industry right from the driver to buying a truck, from driving to safe movements within different parts of the country.
Expectations from LSPs
Logistics Service Providers (LSP) have to play a vital role to build infrastructure. Presently, most of the LSPs are patchy; they work in differ- ent regions or specialised in their own areas. However, it’s time to break the limits and take the country infrastructure to a higher level. Considering the volume growth in coming years and challenges, LSPs have to break the barrier and built to next level. Road and other surface modes will be the future of CE (Consumer Electronic) trade. The entire supply chain evolves by best connections and time-bound deliveries to required destinations. Damage-free and theft-free environment is yet to come.
How do you manage the balance between internal operation and supply chain requirements?
Supply chain management is always a challenging area to work and do something innovative. Since the market is changing customer’s expectations from quantity to quality, the dynamics have changed for material supply.
Capability, zeal to change and to manoeuvre the deliverable standards will be the momentum in coming years.
What makes Micromax different?
Being an Indian Player, Micromax (CE) is playing a vital role, from changing the perception from expense to affordable and from non-availability to reach. Micromax has started the CE division with a zeal to deliver best quality, affordable LED TVs to remotest location in the country. Obviously, that seems to be a reason behind Micromax has achieved a decent market share in a small time span.
Jitender Panjwani, Head - Supply Chain for India Operations,