Chang­ing per­cep­tion through tech­nol­ogy

In­dia’s con­sumer elec­tron­ics mar­ket is con­sid­ered to be qual­ity-sen­si­tive, and fluc­tu­ata­tions de­pends upon sea­son­al­ity. Thus, Lo­gis­tics Ser­vice Providers have a great role to play in this, so that proper land­ing of goods can be en­sured on right time and i

Cargo Talk - - Front Page - CT BUREAU

How do you see the con­sumer elec­tron­ics mar­ket in In­dia?

The con­sumer elec­tron­ics in­dus­try has seen the in­tro­duc­tion of var­i­ous in­no­va­tive prod­ucts and en­try of many new play­ers in the mar­ket over the past few years. Ac­cord­ing to the In­dian Con­sumer Elec­tron­ics Mar­ket Out­look 2015, the In­dian con­sumer elec­tron­ics mar­ket is ex­pected to grow at a CAGR of more than 17 per cent dur­ing 2012-2015.

No one can deny the fact that the In­dia’s con­sumer mar­ket is rid­ing the crest of the coun­try’s eco­nomic boom. With tech­no­log­i­cal ad­vance­ments and in­tro­duc­tion of dig­i­tal revo­lu­tion in the coun­try, the In­dian con­sumer elec­tron­ics in­dus­try has made rapid strides. The fu­ture of con­sumer elec­tron­ics is heav­ily de­pen­dent upon tech­nol­ogy, which seems to be very pos­i­tive and even ‘ag­gres­sive’ in the years to come. If we look back in early 1990s CTVs (Colour Tele­vi­sion) was great in de­mand after the blackand-white TV era was con­cluded. In fact, in last few years, we have ex­pe­ri­enced changes from CTVs to Plasma, then to LCD, and now LEDs with big­ger size and di­men­sions. Thus there are con­stant changes evolved and still more to come in fu­ture.

Bot­tle­necks faced by the sec­tor

At present, there are a lot of lo­gis­ti­cal chal­lenges to over­come and to boost the mar­ket’s up­ward trend in the com­ing years. There is a dire need to change ac­cord­ing to the de­mo­graphic’s in­dus­trial speed. In view of the in­dus­trial spread and growth in the com­ing year, there are lots of new in­dus­trial belts which have come up, and one can ex­pect more, with help of the new Gov­ern­ment. How­ever, in­fra­struc­ture and con­nec­tiv­ity near th­ese in­dus­trial hubs aren't re­ally good. So, first and the most im­por­tant growth for lo­gis­tics trade is to de­velop bet­ter con­nec­tions be­tween th­ese points.

We have to fo­cus on ded­i­cated trains be­tween high cargo sta­tions to ply only cargo and road con­di­tion has to be bet­ter through road­ways con­nec­tiv­ity. Sim­i­larly more air­ports with spe­cial treat­ment for cargo move­ments are re­quired. How­ever, for con­stant im­prove­ment, we need pri­vati­sa­tion for most of the slow mov­ing pro­cesses and im­prove­ment ar­eas.

Most im­por­tantly, we have to face the evo­lu­tion in truck­ing in­dus­try right from the driver to buy­ing a truck, from driv­ing to safe move­ments within dif­fer­ent parts of the coun­try.

Ex­pec­ta­tions from LSPs

Lo­gis­tics Ser­vice Providers (LSP) have to play a vi­tal role to build in­fra­struc­ture. Presently, most of the LSPs are patchy; they work in dif­fer- ent re­gions or spe­cialised in their own ar­eas. How­ever, it’s time to break the lim­its and take the coun­try in­fra­struc­ture to a higher level. Con­sid­er­ing the vol­ume growth in com­ing years and chal­lenges, LSPs have to break the bar­rier and built to next level. Road and other sur­face modes will be the fu­ture of CE (Con­sumer Elec­tronic) trade. The en­tire sup­ply chain evolves by best con­nec­tions and time-bound de­liv­er­ies to re­quired des­ti­na­tions. Dam­age-free and theft-free en­vi­ron­ment is yet to come.

How do you man­age the bal­ance be­tween in­ter­nal op­er­a­tion and sup­ply chain re­quire­ments?

Sup­ply chain man­age­ment is al­ways a chal­leng­ing area to work and do some­thing in­no­va­tive. Since the mar­ket is chang­ing cus­tomer’s ex­pec­ta­tions from quan­tity to qual­ity, the dy­nam­ics have changed for ma­te­rial sup­ply.

Ca­pa­bil­ity, zeal to change and to ma­noeu­vre the de­liv­er­able stan­dards will be the mo­men­tum in com­ing years.

What makes Micromax dif­fer­ent?

Be­ing an In­dian Player, Micromax (CE) is play­ing a vi­tal role, from chang­ing the per­cep­tion from ex­pense to af­ford­able and from non-avail­abil­ity to reach. Micromax has started the CE di­vi­sion with a zeal to de­liver best qual­ity, af­ford­able LED TVs to re­motest lo­ca­tion in the coun­try. Ob­vi­ously, that seems to be a rea­son be­hind Micromax has achieved a de­cent mar­ket share in a small time span.

Micromax

Ji­ten­der Pan­jwani, Head - Sup­ply Chain for In­dia Op­er­a­tions,

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