Are your plans for In­dia?

Cargo Talk - - Supply Chain -

My visit to In­dia is, to an ex­tent, about fur­ther pro­fil­ing DHL as our global lo­gis­tics brand through ad­ver­tis­ing and spon­sor­ships. I also wanted to un­der­stand bet­ter how our key Asian mar­kets are do­ing. In­dia is one of the mar­kets in which we run our global ad­ver­tis­ing cam­paign. It plays on a new theme, ‘the power of global trade’. In the past, we fo­cused more on our lo­gis­tics abil­i­ties, speed, lo­gis­tics skills, in­fras­truc­ture. Now, we fo­cus on the con­tri­bu­tion that lo­gis­tics makes in or­der to make the world a bet­ter place. In­dia, along with China, is a key mar­ket, in which we run this cam­paign. We have de­cided to re­ally con­cen­trate on key growth mar­kets where we see big po­ten­tial.

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