SCM helps sanitaryware industry make profits
The sanitaryware industry is growing owing to the growth of the housing industry and because of the sale of its products via online portals. Prashant Bhatmule, Vice President – Supply Chain, Hindware Solutions, talks about the logistic challenges that thi
the addition of local warehousing. Additionally, packaging is being strengthened to meet customer demands and also for the safe delivery of the products. This has added to the cost but will surely help to increase market penetration because of sales through e-commerce, which are being planned shortly.
We have outsourced the total warehousing and distribution of our current products. With regard to upcoming products, we have taken the initiative further by the outsourcing of even the mother warehouse for the timely and safe delivery of goods. We believe that if we have to grow it is important for us to spend energy in our key competitive area than in low key areas where experts are available to provide better services to meet tomorrow’s expectations at a competitive price.