Connect India: Leveraging the rural potential
Connect India, a last mile delivery company, announced its tie-up with United Parcel Service (UPS) and CSC e SPV, a special purpose vehicle formed by the Government of India.
Connect India has been expanding extensively and has created a network of over 3,500 Connect India Centers (CICs) providing access to 2,500 unique pin codes. Connect India model is designed to deliver with the assurance of time definiteness and convenience by establishing a neighbourhood distribution network across India apart from leveraging underutilised economic infrastructure like neighbourhood kirana stores, medical shops, mobile stores and internet cafes which can also serve as a last mile delivery point.
L R Sridhar, Founder and CEO, Connect India said, “We aim to become the drop-box for all domestic, international and banking needs in India. The Indian e-retail market is expected to grow to $20 billion by 2017 and about three-four million packages will be delivered in next three years, which can only be achieved by creating lastmile distributions through strategic partnerships. Our objective is to connect 100 per cent serviceable pin codes in India, thus, connecting Rural India to Urban India and India to the World. This will entail, first and foremost, evaluating possible business models and riding the wave of mobile internet connectivity to create a relevant marketplace platform for rural India. Even as we explore new alliances to improve our last-mile distribution capabilities, being UPS’s Authorized Shipping Outlet will open up a whole new international market for our customers. The tie-up with UPS will help connect potential economic village clusters in India to the 220 countries through reliable trade lines provided by Connect India and UPS.”
Connect India will establish 15,000 CICs through the CSC Channel and other small entrepreneurs in over 12,000 pin codes by March 2016. The company’s vision is to eventually cover 25,000 pin codes and establish 50,000 Connect India Centers by the end of FY 16-17. “The growing cross-border market in India and the renewed focus on boosting exports of indigenous products presents an opportunity to connect rural communities to an international network,” said Mark Martyn-Fisher, MD, UPS India.
Connect India will establish 15,000 CICs through the CSC Channel and small entrepreneurs