Con­nect In­dia: Lever­ag­ing the ru­ral po­ten­tial

Con­nect In­dia, a last mile de­liv­ery com­pany, an­nounced its tie-up with United Par­cel Ser­vice (UPS) and CSC e SPV, a spe­cial pur­pose ve­hi­cle formed by the Govern­ment of In­dia.

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Con­nect In­dia has been ex­pand­ing ex­ten­sively and has cre­ated a net­work of over 3,500 Con­nect In­dia Cen­ters (CICs) pro­vid­ing ac­cess to 2,500 unique pin codes. Con­nect In­dia model is de­signed to de­liver with the as­sur­ance of time def­i­nite­ness and con­ve­nience by es­tab­lish­ing a neigh­bour­hood dis­tri­bu­tion net­work across In­dia apart from lever­ag­ing un­der­utilised eco­nomic in­fra­struc­ture like neigh­bour­hood ki­rana stores, med­i­cal shops, mo­bile stores and in­ter­net cafes which can also serve as a last mile de­liv­ery point.

L R Srid­har, Founder and CEO, Con­nect In­dia said, “We aim to be­come the drop-box for all do­mes­tic, in­ter­na­tional and bank­ing needs in In­dia. The In­dian e-retail mar­ket is ex­pected to grow to $20 bil­lion by 2017 and about three-four mil­lion pack­ages will be de­liv­ered in next three years, which can only be achieved by cre­at­ing last­mile dis­tri­bu­tions through strate­gic part­ner­ships. Our ob­jec­tive is to con­nect 100 per cent ser­vice­able pin codes in In­dia, thus, con­nect­ing Ru­ral In­dia to Ur­ban In­dia and In­dia to the World. This will en­tail, first and fore­most, eval­u­at­ing pos­si­ble busi­ness mod­els and rid­ing the wave of mo­bile in­ter­net con­nec­tiv­ity to cre­ate a rel­e­vant mar­ket­place plat­form for ru­ral In­dia. Even as we ex­plore new al­liances to im­prove our last-mile dis­tri­bu­tion ca­pa­bil­i­ties, be­ing UPS’s Au­tho­rized Ship­ping Out­let will open up a whole new in­ter­na­tional mar­ket for our cus­tomers. The tie-up with UPS will help con­nect po­ten­tial eco­nomic vil­lage clus­ters in In­dia to the 220 coun­tries through re­li­able trade lines pro­vided by Con­nect In­dia and UPS.”

Con­nect In­dia will es­tab­lish 15,000 CICs through the CSC Chan­nel and other small en­trepreneurs in over 12,000 pin codes by March 2016. The com­pany’s vi­sion is to even­tu­ally cover 25,000 pin codes and es­tab­lish 50,000 Con­nect In­dia Cen­ters by the end of FY 16-17. “The grow­ing cross-bor­der mar­ket in In­dia and the re­newed fo­cus on boost­ing ex­ports of in­dige­nous prod­ucts presents an op­por­tu­nity to con­nect ru­ral com­mu­ni­ties to an in­ter­na­tional net­work,” said Mark Mar­tyn-Fisher, MD, UPS In­dia.

Con­nect In­dia will es­tab­lish 15,000 CICs through the CSC Chan­nel and small en­trepreneurs

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