EKART: The new courier service
EKART, the logistics arm of Flipkart, introduces EKART Courier – a smart and easy way to send your parcels anywhere.
This courier service aims to ramp up the game of logistics industry through its well-established technological prowess. With this venture, EKART enters into a direct consumer facing business with an objective of structuring the fragmented courier market in India. The company, through this service will deliver across 3800+ pincodes with pickups enabled in eight cities by June 2016. The service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pincode-address mismatches, reduce misrouting of couriers and improve reliability. This will soon be coupled with RFID and GPS-based real time tracking enabling users to visualise the courier’s journey over the map further enhancing the existing track and trace.
Amitesh Jha, Vice President, Flipkart said, “The launch of EKART Courier is an extension of this reassurance. Consumer can now use their long trusted service to send personal packages and documents to their near ones without any worry. Through EKART courier, we aim to address significant fundamental challenges faced by consumers such as hunting for a courier agent/ shop, tracking the parcel, ensure the parcel is packed securely so it does not get damaged.”