EKART: The new courier ser­vice

EKART, the lo­gis­tics arm of Flip­kart, in­tro­duces EKART Courier – a smart and easy way to send your parcels any­where.

Cargo Talk - - 3pl -

This courier ser­vice aims to ramp up the game of lo­gis­tics in­dus­try through its well-es­tab­lished tech­no­log­i­cal prow­ess. With this ven­ture, EKART en­ters into a di­rect con­sumer fac­ing busi­ness with an ob­jec­tive of struc­tur­ing the frag­mented courier mar­ket in In­dia. The com­pany, through this ser­vice will de­liver across 3800+ pin­codes with pick­ups en­abled in eight cities by June 2016. The ser­vice will al­low users to drop a pin for both the pick-up and de­liv­ery ad­dresses on a map that is pro­vided by the FLIP (Flip­kart’s map­ping plat­form) which will sig­nif­i­cantly solve the is­sues of pin­code-ad­dress mis­matches, re­duce mis­rout­ing of couri­ers and im­prove re­li­a­bil­ity. This will soon be cou­pled with RFID and GPS-based real time track­ing en­abling users to vi­su­alise the courier’s jour­ney over the map fur­ther en­hanc­ing the ex­ist­ing track and trace.

Amitesh Jha, Vice Pres­i­dent, Flip­kart said, “The launch of EKART Courier is an ex­ten­sion of this re­as­sur­ance. Con­sumer can now use their long trusted ser­vice to send per­sonal pack­ages and doc­u­ments to their near ones with­out any worry. Through EKART courier, we aim to ad­dress sig­nif­i­cant fun­da­men­tal chal­lenges faced by con­sumers such as hunt­ing for a courier agent/ shop, track­ing the par­cel, en­sure the par­cel is packed se­curely so it does not get dam­aged.”

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