Man­ag­ing the net­work, ef­fi­cient sys­tems

With the be­lief to achieve higher de­ploy­ment of cap­i­tal this fi­nan­cial year, Hi­man­shu Meena, Founder & CEO, Parsel, talks to CARGOTALK about the start-up eco-sys­tem, im­por­tance of tech­nol­ogy and achiev­ing ef­fi­ciency.

Cargo Talk - - Startup -

and mak­ing it un­der-utilised. This leads to in­ef­fi­cien­cies in the over­all sup­ply chain. Us­ing tech­nol­ogy im­proves the sup­ply chain man­age­ment sys­tem by con­nect­ing the con­sumers di­rectly to the ser­vice providers im­prov­ing the over­all op­er­a­tional ef­fi­ciency. How many de­liv­er­ies do you man­age in a day?

Cur­rently in the scope of our work­ing cap­i­tal we are com­plet­ing 15,000 in­tra-city de­liv­er­ies per day in Delhi-NCR, Mum­bai and Pune col­lec­tively. De­spite be­ing op­er­a­tional only for eight months, we re­cently achieved gross mar­gin pos­i­tive at the end of March. This year we plan to launch the ser­vices of Parsel in nine other cities. How do you per­ceive tech­nol­ogy in your busi­ness? What tech­nol­ogy are you us­ing to run your de­liv­er­ies? Tech­nol­ogy is the back­bone of the com­pany to em­power dif­fer­ent stake­hold­ers of Parsel, in­clud­ing the drivers, the de­mand side (clients and cus­tomers) and the Parsel man­age­ment team to in­ter­act with them. The seam­less in­ter­ac­tion of tech­nol­ogy with all stake­hold­ers cre­ates a sense of se­cure busi­ness en­vi­ron­ment in which they can op­er­ate freely which is ex­cep­tion­ally im­por­tant in this in­dus­try al­low­ing them to open their net­work to in­fi­nite num­ber of ven­dors and cus­tomers which was not ac­ces­si­ble pre­vi­ously. Cur­rently we give three soft­wares for the dif­fer­ent stake­hold­ers: 1) The PVR App-is the driver side app. The goal of this app is to track all the in­ven­tory and the busi­ness it does. This app com­ple­ments Parsel when it comes to rec­on­cil­ing data for in­voiv­ing and pay­ment pro­cess­ing.

2) Parsel One Touch app gen­er­ates de­mand and keep a track of in­ven­tory un­der util­i­sa­tion. Clients in need of an in­tra-city lo­gis­tics net­work come on board Parsel’s soft­ware so to state their re­quire­ment. Our back-end pro­cesses en­sure the rel­e­vant sup­ply is ex­posed to the client and the job is ex­e­cuted with­out any hu­man in­ter­ven­tion.

3) The APIs bridge the com­mu­ni­ca­tion gap be­tween Parsel’s de­liv­ery net­work and our clients. Parsel merged with year- some­time back? Why did you opt this merger?

Ac­cord Ecom Solutions had a strong pres­ence for e-com­merce de­liv­er­ies in 19 tier I and II cities. Through the merger we sim­ply plan to lever­age this de­mand into our present scope of ex­pan­sion plans. Would you like to talk about your clients?

Un­like other hy­per­local lo­gis­tics providers in the mar­ket, our clients in­clude three broad cat­e­gories; e-com­merce, re­tail and cor­po­rate. Some of the clients to name would be Flip­kart, Amazon, ITC group, Bis­leri,Pizza Hut, KFC, Sub­way, a few chain of phar­ma­cies, Faa­sos, iChef, among 800 such clients and their chains. Our clients are across plat­form that helps us utilise re­sources run­ning at all times com­plet­ing de­liv­er­ies con­tin­u­ously. What chal­lenges are you

on the way to growth? Slow evo­lu­tion of the in­dus­try in terms of tech­nol­ogy up­take con­sid­er­ing its been a pen and pa­per in­dus­try his­tor­i­cally. In ad­di­tion, there are con­stant te­lene­towrk in­fra­struc­ture prob­lems by the gov­ern­ment which need to be sorted. Op­er­a­tionally, cater­ing to on-de­mand busi­ness mod­els and per packet busi­ness mod­els is a new kind of model which the in­dus­try has been con­stantly work­ing on.

Parsel is the only such in­fra­struc­ture avail­able in the mar­ket that de­liv­ers across seg­ments and geog­ra­phy through bikes and LCVs both. This al­lows for a flex­i­bil­ity in de­liv­ery based on sizes and the kind of de­liv­ery clients, food, e-com­merce, big cor­po­rate houses. Ad­di­tion­ally, ow­ing to our fo­cus on ca­pac­ity util­i­sa­tion of re­sources, Parsel is able to ac­com­plish ser­vices lev­els eco­nom­i­cally.

Cater­ing to on-de­mand busi­ness mod­els and per packet busi­ness mod­els is a new kind of model which the in­dus­try has been con­stantly work­ing on

What are your ex­pan­sion plans?

Our im­me­di­ate ex­pan­sion plans are go­ing to be to ex­pand our port­fo­lio through big data anal­y­sis of the cus­tomer and busi­nesses in­for­ma­tion flow. We plan to utilise all the in­for­ma­tion gen­er­ated over pur­chase pat­terns, cus­tomer lo­ca­tion, lo­gis­tics flow along with data gen­er­ated from ERP and POS sys­tems for tar­geted busi­ness and mar­ket­ing. The value of this data and sub­se­quent anal­y­sis would mas­sively im­prove the value of Parsel.

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