Join­ing the dots for star­tups in In­dia

Puneet Prakash, Founder & Di­rec­tor, City Link, shares his per­spec­tive on em­ployee at­tri­tion in start-ups and what City Link holds for the prospec­tive em­ploy­ees, in terms of its startup cul­ture ap­peal.

Cargo Talk - - Expert View -

Re­cently, a vet­eran in the con­sumer goods in­dus­try re­ceived an of­fer to join an e-com­merce ma­jor at a top po­si­tion. And, he re­jected it. For him, star­tups meant high in­sta­bil­ity. The funds have taken a longer route for the home­grown com­pa­nies, con­sid­er­ing slashed val­u­a­tions, lay­offs and man­age­ment up­heavals, hence con­tribut­ing to

the over­all uncer­tainty in the sec­tor. The hic­cups

As re­searched by the top ex­ec­u­tive search firms, namely, Transearch, Long­house Con­sult­ing, RGF Ex­ec­u­tive Search and An­tal In­ter­na­tional, it’s tough to have can­di­dates sign up for CXO roles in e-com­merce com­pa­nies and other star­tups. Lately, the records prove a spike of 50 per cent in of­fer re­jec­tions. The chal­lenges and re­spon­si­bil­i­ties that young­sters get to shoul­der at such early stage of their ca­reers are un­par­al­leled. At City Link, we are look­ing to raise our se­ries a round, postin­cu­ba­tion at Jayem Lo­gis­tics.

We have been able to form a co­he­sive team of as­pir­ing Young Turks, who have been steady with us and have laid a solid foun­da­tion, im­mensely aid­ing our vi­sion of build­ing a large in­tra-city truck­ing tech com­pany. In­dia, a po­ten­tial mar­ket

The num­ber of star­tups in In­dia is ex­pected to nearly quadru­ple from 3,100 in 2014 to over 11,500 by 2020. In the US, star­tups can se­cure fund­ing based on a strong con­cept, of­ten with­out rev­enue or a set busi­ness model. Com­pa­nies can prove their value propo­si­tion and test prod­ucts ex­ten­sively be­fore re­leas­ing them to mar­ket.As com­pared to that, the ac­cess to cap­i­tal in In­dia is more lim­ited, caus­ing star­tups to fo­cus on mon­eti­sa­tion, rev­enue, and lean op­er­a­tions from the out­set. But, this method­ol­ogy can re­sult in missed op­por­tu­ni­ties – i.e., the learn­ings that ben­e­fit many With­out the cush­ion of fund­ing, it’s also much tougher for In­dian star­tups to pivot, leav­ing many com­pa­nies to floun­der. (The views ex­pressed are solely of the author. The pub­li­ca­tion may or may not sub­scribe to the same.)

The num­ber of star­tups in In­dia is ex­pected to nearly quadru­ple from 3,100 in 2014 to over 11,500 by 2020

Puneet Prakash Founder & Di­rec­tor City Link


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