Birla Car­bon’s green­field fa­cil­ity com­mences op­er­a­tions in China

Chemical Industry Digest - - News & Views -

World-class en­ergy pos­i­tive plant to cater to cus­tomers in China

Birla

Car­bon’s green­field 1,20,000 met­ric tonnes is, in a man­ner of speak­ing, our magnum opus.” car­bon black project in Jin­ing, Shan­dong prov­ince, “China is an im­por­tant mar­ket for Birla Car­bon in China was re­cently in­au­gu­rated by Dr. Santrupt Misra, Far East Asia. Many of our cus­tomers are based out Chief Ex­ec­u­tive Of­fi­cer, Birla Car­bon. The Jin­ing plant, which cur­rently has an in­stalled ca­pac­ity of 1,20,000 met­ric tonnes will ex­pand to 2,40,000 met­ric tonnes in phase 2.

Ku­mar Man­galam Birla, Chair­man, Aditya Birla Group speak­ing at the in­au­gu­ra­tion said, “The Jin­ing plant is well ahead of its time, whether it be the man­u­fac­tur­ing pro­cesses in­volved or the en­vi­ron­men­tal stan­dards, it fol­lows. Every­thing that we have learned over our 150 plus years of man­u­fac­tur­ing car­bon black around the world has been poured into this fa­cil­ity. It

of China with op­er­a­tions across the rest of Asia. With the Jin­ing fa­cil­ity, we now have the op­por­tu­nity to ad­dress the needs of our Chi­nese cus­tomers from within China,” com­mented San­jeev Sood, Pres­i­dent, South East and Far East Asia, Birla Car­bon and Coun­try Head, Aditya Birla Group Af­fairs, Thai­land. “The Jin­ing fa­cil­ity will cater to the in­creas­ing re­quire­ments of top 4-5 grow­ing tire man­u­fac­tur­ers and multi­na­tional tire man­u­fac­tur­ers in the re­gion,” added Sood.

China is one of the largest and fastest-grow­ing mar­kets for car­bon black with a forecast to grow at a CAGR of 7.0 per cent by 2021. The new pro­duc­tion plant will cater ex­clu­sively to the Chi­nese cus­tomer base.

The Birla Car­bon Jin­ing plant will pro­duce tra­di­tional ASTM (Amer­i­can So­ci­ety for Test­ing and Ma­te­ri­als) grades and spe­cific Birla Car­bon grades for cus­tomers in China. The ASTM grades will fo­cus on the tire in­dus­try while many of the Birla Car­bon grades will sup­port me­chan­i­cal rub­ber goods and other cus­tomer re­quire­ments.

This fa­cil­ity will be an ‘en­ergy pos­i­tive’ plant. The plant has its own en­ergy man­age­ment sys­tem. The co­gen fa­cil­ity will gen­er­ate high pres­sure steam and elec­tric­ity which will first cater to cap­tive con­sump­tion and have sur­plus elec­tric­ity ex­ported to state grid. The plant’s re­place­ment of state grid elec­tric­ity will con­trib­ute in re­duc­ing fos­sil fuel us­age and sub­se­quently emis­sions.

The Jin­ing plant has been de­signed based on Birla Car­bon’s Sus­tain­able Op­er­a­tional Ex­cel­lence (SOE) ap­proach. Tech­nol­ogy has been used to en­sure direct CO2 emis­sions per tonne of car­bon black pro­duced is much lower than the in­dus­try bench­mark. The plant will op­er­ate at max­i­mum ef­fi­ciency at all times.

The Jin­ing en­ergy pos­i­tive plant

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