Birla Carbon’s greenfield facility commences operations in China
World-class energy positive plant to cater to customers in China
Carbon’s greenfield 1,20,000 metric tonnes is, in a manner of speaking, our magnum opus.” carbon black project in Jining, Shandong province, “China is an important market for Birla Carbon in China was recently inaugurated by Dr. Santrupt Misra, Far East Asia. Many of our customers are based out Chief Executive Officer, Birla Carbon. The Jining plant, which currently has an installed capacity of 1,20,000 metric tonnes will expand to 2,40,000 metric tonnes in phase 2.
Kumar Mangalam Birla, Chairman, Aditya Birla Group speaking at the inauguration said, “The Jining plant is well ahead of its time, whether it be the manufacturing processes involved or the environmental standards, it follows. Everything that we have learned over our 150 plus years of manufacturing carbon black around the world has been poured into this facility. It
of China with operations across the rest of Asia. With the Jining facility, we now have the opportunity to address the needs of our Chinese customers from within China,” commented Sanjeev Sood, President, South East and Far East Asia, Birla Carbon and Country Head, Aditya Birla Group Affairs, Thailand. “The Jining facility will cater to the increasing requirements of top 4-5 growing tire manufacturers and multinational tire manufacturers in the region,” added Sood.
China is one of the largest and fastest-growing markets for carbon black with a forecast to grow at a CAGR of 7.0 per cent by 2021. The new production plant will cater exclusively to the Chinese customer base.
The Birla Carbon Jining plant will produce traditional ASTM (American Society for Testing and Materials) grades and specific Birla Carbon grades for customers in China. The ASTM grades will focus on the tire industry while many of the Birla Carbon grades will support mechanical rubber goods and other customer requirements.
This facility will be an ‘energy positive’ plant. The plant has its own energy management system. The cogen facility will generate high pressure steam and electricity which will first cater to captive consumption and have surplus electricity exported to state grid. The plant’s replacement of state grid electricity will contribute in reducing fossil fuel usage and subsequently emissions.
The Jining plant has been designed based on Birla Carbon’s Sustainable Operational Excellence (SOE) approach. Technology has been used to ensure direct CO2 emissions per tonne of carbon black produced is much lower than the industry benchmark. The plant will operate at maximum efficiency at all times.
The Jining energy positive plant