A consummate showman and the wind beneath the wings of many a model in the industry, LOVELL PRABHU has been a guiding force at the CITADEL EXTRAVAGANZA since its inception, and continues to take it to greater heights.
After having aced a glorious decade in the world of hospitality, Lovell found his true calling as a champion of the pink-collared industry, to start on a rather glorious path towards the world of glamour. Today, a brand name in himself, he has ushered the mantra of sculpting the true inner potential of a person, making him or her look good and feel wonderful. Lovell gives credit to his passion for helping his students live their dreams as actors or models in the lucrative eld of glamour. Far away from the clichéd clutches of the business, sheer talent, positive energies and potential drives Lovell to take on a student, model or actor towards his or her desired career. Apart from choreographing fashion shows for leading fashion designers in India and abroad, Lovell has worked with many Bollywood stars and icons. Over the years, he has groomed and launched many faces, not only in the fashion Industry, but also in Bollywood and Indian television. With 25 years of expertise as a talent and fashion wizard, show director and fashion choreographer and image stylist (he was the Winner of the Society Icon Award 2016 for his contribution to the Indian glamour Industry as an Image Stylist), he continues to be the guiding factor behind the success of many of India’s leading models, television and lm actors, not forgetting others from the corporate industry too. With his dream-venture, ELFA (Expert Lovell Finishing Academy) coming to life, many dreamers with starry eyes, aspire to one day be a part of the same legacy. From time immortal, it is the innermost desire of every individual that his or her name lives on forever. Creating footprints in the sands of time, though possible, only has an everlasting value when they last forever. Whatever profession one chooses, one desires to excel in it. Even though we come armed with various talents, today’s level of competition and opportunities result in a situation where one no more needs only hard work, but smart work to excel. It is known that many professionals, whether he or she is a doctor, engineer, businessman, architect, etc, have found their calling in the world of glamour. This world is one where every dreamer would like to be part of. Just like all professions, it too is one where passion, determination and dedication play vital roles. In order to enhance these talents and nd proper direction in churning ones energies, ELFA – Expert Lovell Finishing Academy, was born. Founder Directors Lovell Prabhu and Shital Thakkar spearhead ELFA. Lovell, a former hospitality professional, is armed with over 25 years of experience in the glamour world. Shital, a fashion designer, marketing professional and educationalist, came together with him to form a finishing academy, which caters to the ‘individual with the dream’. Launched at Koregaon Park, Pune, ELFA has been mentoring and preparing aspiring actors and models to set their steps into the glamour world of tomorrow. Fitness, Dancing (Bollywood, Hip Hop and Bharatanatyam), Acting, Modelling, Pageant Grooming (for married women as well), Personality Development, Fashion Runway, are a few courses offered at ELFA.