A con­sum­mate show­man and the wind be­neath the wings of many a model in the in­dus­try, LOVELL PRABHU has been a guid­ing force at the CITADEL EX­TRAV­A­GANZA since its in­cep­tion, and con­tin­ues to take it to greater heights.

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Af­ter hav­ing aced a glo­ri­ous decade in the world of hos­pi­tal­ity, Lovell found his true call­ing as a cham­pion of the pink-col­lared in­dus­try, to start on a rather glo­ri­ous path to­wards the world of glam­our. To­day, a brand name in him­self, he has ush­ered the mantra of sculpt­ing the true in­ner po­ten­tial of a per­son, mak­ing him or her look good and feel won­der­ful. Lovell gives credit to his pas­sion for help­ing his stu­dents live their dreams as ac­tors or mod­els in the lu­cra­tive eld of glam­our. Far away from the clichéd clutches of the busi­ness, sheer tal­ent, pos­i­tive en­er­gies and po­ten­tial drives Lovell to take on a stu­dent, model or ac­tor to­wards his or her de­sired ca­reer. Apart from chore­ograph­ing fash­ion shows for lead­ing fash­ion de­sign­ers in In­dia and abroad, Lovell has worked with many Bol­ly­wood stars and icons. Over the years, he has groomed and launched many faces, not only in the fash­ion In­dus­try, but also in Bol­ly­wood and In­dian tele­vi­sion. With 25 years of ex­per­tise as a tal­ent and fash­ion wiz­ard, show di­rec­tor and fash­ion chore­og­ra­pher and image stylist (he was the Win­ner of the So­ci­ety Icon Award 2016 for his con­tri­bu­tion to the In­dian glam­our In­dus­try as an Image Stylist), he con­tin­ues to be the guid­ing fac­tor be­hind the suc­cess of many of In­dia’s lead­ing mod­els, tele­vi­sion and lm ac­tors, not for­get­ting oth­ers from the cor­po­rate in­dus­try too. With his dream-ven­ture, ELFA (Ex­pert Lovell Fin­ish­ing Academy) com­ing to life, many dream­ers with starry eyes, as­pire to one day be a part of the same legacy. From time im­mor­tal, it is the in­ner­most de­sire of ev­ery in­di­vid­ual that his or her name lives on for­ever. Cre­at­ing foot­prints in the sands of time, though pos­si­ble, only has an ev­er­last­ing value when they last for­ever. What­ever pro­fes­sion one chooses, one de­sires to ex­cel in it. Even though we come armed with var­i­ous tal­ents, to­day’s level of com­pe­ti­tion and op­por­tu­ni­ties re­sult in a sit­u­a­tion where one no more needs only hard work, but smart work to ex­cel. It is known that many pro­fes­sion­als, whether he or she is a doc­tor, en­gi­neer, busi­ness­man, ar­chi­tect, etc, have found their call­ing in the world of glam­our. This world is one where ev­ery dreamer would like to be part of. Just like all pro­fes­sions, it too is one where pas­sion, de­ter­mi­na­tion and ded­i­ca­tion play vi­tal roles. In or­der to en­hance th­ese tal­ents and nd proper di­rec­tion in churn­ing ones en­er­gies, ELFA – Ex­pert Lovell Fin­ish­ing Academy, was born. Founder Di­rec­tors Lovell Prabhu and Shi­tal Thakkar spear­head ELFA. Lovell, a for­mer hos­pi­tal­ity pro­fes­sional, is armed with over 25 years of ex­pe­ri­ence in the glam­our world. Shi­tal, a fash­ion de­signer, mar­ket­ing pro­fes­sional and ed­u­ca­tion­al­ist, came to­gether with him to form a fin­ish­ing academy, which caters to the ‘in­di­vid­ual with the dream’. Launched at Kore­gaon Park, Pune, ELFA has been men­tor­ing and pre­par­ing as­pir­ing ac­tors and mod­els to set their steps into the glam­our world of to­mor­row. Fit­ness, Danc­ing (Bol­ly­wood, Hip Hop and Bharatanatyam), Act­ing, Mod­el­ling, Pageant Groom­ing (for mar­ried women as well), Per­son­al­ity Devel­op­ment, Fash­ion Run­way, are a few cour­ses of­fered at ELFA.

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