STRENGTHENING MEDIA RELATIONS
At the helm of REACH OUT, our PR Partner, ZUBAIR POONAWALLA is going great guns in taking his firm to higher and loftier heights.
Following a 16-year career in the PR Industry, Zubair Poonawalla started his own venture, ‘Reach Out’. The company has a pan-India presence, with expertise in strategizing PR activities and handling crisis management. Established in the year 2004, the company has represented clients from the eld of IT, ITES, education, travel, medical, FMCG, logistics, etc. In addition, the organisation has been successfully handling various film festivals and Bollywood personalities. “We are a public relations agency focused on helping our clients t o achieve their business goals. Our experience, approach and culture set us apart from other agencies. Our expertise spans a wide variety of industry sectors,” says Zubair Poonawalla. Further, he continues, “Businesses gravitate to us for the unique quality and ability of our people to grow business by creating meaningful interactions between business houses and its constituents. Understanding the business of PR has fuelled our emergence as an energetic and effective public relations consultancy.” Also, Zubair was on the PR Committee of the Commonwealth Youth Games, which was held in Pune in October 2008. Besides, he has been guiding the students of Mass Communication Institutes across India. Understanding the issues and challenges of various corporate companies, the Reach Out team has been delivering the best results for their clientele. So much so that clients have shown trust in the company and its principles and values. The team makes sure their clients’ presence is updated, and channels their communication in the right direction. “We focus on knowledge driven communication that help our clients win their mindshare battles and surpass their competitors. It’s a good place and space to be in, and we are enjoying what we do!” he afrms. In the future, Zubair wants to start a trust that would fund the educational expenses of the needy.