STRENGTH­EN­ING ME­DIA RE­LA­TIONS

At the helm of REACH OUT, our PR Partner, ZUBAIR POON­AWALLA is go­ing great guns in tak­ing his firm to higher and loftier heights.

Citadel - - PRE EVENT -

Fol­low­ing a 16-year ca­reer in the PR In­dus­try, Zubair Poon­awalla started his own ven­ture, ‘Reach Out’. The com­pany has a pan-In­dia pres­ence, with ex­per­tise in strate­giz­ing PR ac­tiv­i­ties and han­dling cri­sis man­age­ment. Es­tab­lished in the year 2004, the com­pany has rep­re­sented clients from the eld of IT, ITES, ed­u­ca­tion, travel, med­i­cal, FMCG, lo­gis­tics, etc. In ad­di­tion, the or­gan­i­sa­tion has been suc­cess­fully han­dling var­i­ous film fes­ti­vals and Bol­ly­wood per­son­al­i­ties. “We are a public re­la­tions agency fo­cused on help­ing our clients t o achieve their busi­ness goals. Our ex­pe­ri­ence, approach and cul­ture set us apart from other agen­cies. Our ex­per­tise spans a wide va­ri­ety of in­dus­try sec­tors,” says Zubair Poon­awalla. Fur­ther, he con­tin­ues, “Busi­nesses grav­i­tate to us for the unique qual­ity and abil­ity of our peo­ple to grow busi­ness by cre­at­ing mean­ing­ful in­ter­ac­tions be­tween busi­ness houses and its con­stituents. Un­der­stand­ing the busi­ness of PR has fu­elled our emer­gence as an en­er­getic and ef­fec­tive public re­la­tions con­sul­tancy.” Also, Zubair was on the PR Com­mit­tee of the Com­mon­wealth Youth Games, which was held in Pune in Oc­to­ber 2008. Be­sides, he has been guid­ing the stu­dents of Mass Com­mu­ni­ca­tion In­sti­tutes across In­dia. Un­der­stand­ing the is­sues and chal­lenges of var­i­ous cor­po­rate com­pa­nies, the Reach Out team has been de­liv­er­ing the best re­sults for their clien­tele. So much so that clients have shown trust in the com­pany and its prin­ci­ples and val­ues. The team makes sure their clients’ pres­ence is up­dated, and chan­nels their com­mu­ni­ca­tion in the right di­rec­tion. “We fo­cus on knowl­edge driven com­mu­ni­ca­tion that help our clients win their mind­share bat­tles and sur­pass their com­peti­tors. It’s a good place and space to be in, and we are en­joy­ing what we do!” he afrms. In the fu­ture, Zubair wants to start a trust that would fund the ed­u­ca­tional ex­penses of the needy.

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