LUCKY STAR APP LAUNCHED
The ‘Lucky Star’ app is a contest-based advertising or promotional platform that has over 8,00,000 downloads in India. It has been developed by Hetin Sakhuja, Founder of Interactive Max Tech Private Limited (IMT). Lucky Star is a ‘win gifts for free’ mobile app that allows registered participants to win branded products on a daily basis. The brand has multiple contest platforms within the same app, depending upon the value of the ‘prize product’ and duration of the contest. The app was launched in August, in which they have announced over 13,000 winners till now. Lucky Star provides brand owners with live audience participation from across the nation, higher brand recall factor due to the duration of the contest and in-app communications along with audience metrics to understand promotional effectiveness and reach.