Citadel - - SNAPSHOTS -

The ‘Lucky Star’ app is a con­test-based ad­ver­tis­ing or pro­mo­tional plat­form that has over 8,00,000 down­loads in In­dia. It has been de­vel­oped by Hetin Sakhuja, Founder of In­ter­ac­tive Max Tech Pri­vate Lim­ited (IMT). Lucky Star is a ‘win gifts for free’ mo­bile app that al­lows reg­is­tered par­tic­i­pants to win branded prod­ucts on a daily ba­sis. The brand has mul­ti­ple con­test plat­forms within the same app, de­pend­ing upon the value of the ‘prize prod­uct’ and du­ra­tion of the con­test. The app was launched in Au­gust, in which they have an­nounced over 13,000 win­ners till now. Lucky Star pro­vides brand own­ers with live au­di­ence par­tic­i­pa­tion from across the na­tion, higher brand re­call fac­tor due to the du­ra­tion of the con­test and in-app com­mu­ni­ca­tions along with au­di­ence met­rics to un­der­stand pro­mo­tional ef­fec­tive­ness and reach.

Hetin Sakhuja

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