In conversation with ANJOO KARANJIA from ANJKreations, the title sponsor of CITADEL EXTRAVAGANZA 2017.
In conversation with ANJOO KARANJIA from ANJKreations, the title sponsor of CITADEL EXTRAVAGANZA 2017
Tell us a little about yourself...
I come from the royal seat of the erstwhile Kingdom of Manipur. I started working at a very early age, because I always wanted to have my own fashion label where I would give customers an amalgamation of trendy and contemporary fashion. I have always been a go-getter, hence I could start my own fashion clothing label, ANJKreations. Besides, I love to travel around and understand the various cultures and nuances of each place, so that I can get inspired to do better and bigger stuff!
How did you venture into fashion clothing?
I always wanted to be in the creative business. It was the best way to hide away from the subjects of Mathematics and Political Science, and I felt I had a sense of design aesthetic that I could explore. I love the power of clothing and the transformative quality of dressing up. When I was very young, perhaps ve years old, I remember dressing up for different events at school and I took pride in having the best outt, or at least making the biggest effort. With time, I realised that clothing has its own language.
Tell us a little about your fashion label?
ANJKreations caters to both women’s and men’s wear. Our clothes are not extreme or conceptual. They are made from the selling point of view. I don’t subscribe to the idea that something super sexy also needs to be tiny and tight and, therefore, my fashion label specializes in producing luxury dresses using hand embroidery. Uniquely designed clothes from our collection are a fusion of runway fashion and traditional designs; each outt has a unique individuality, an unusual cut and bright colours. Our clients are primarily women who want to look bright and different from others, and stand out from the rest. My clients are undoubtedly remarkable individuals who understand the value of hand labour.
How are they different from other fashion brands?
ANJKreations believes in value fo r mo n e y. We cr e a t e el e g a n t , custom clothing with precisiondriven measurements and cuttingedge manufacturing technology. Our customization studio or store lets you personalise garments, which we bring to life for your special day!
What is the USP of your brand?
It’s easy as a fashion designer to fall in love with your ideas and products,