In con­ver­sa­tion with ANJOO KARANJIA from ANJKreations, the ti­tle spon­sor of CITADEL EX­TRAV­A­GANZA 2017.

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In con­ver­sa­tion with ANJOO KARANJIA from ANJKreations, the ti­tle spon­sor of CITADEL EX­TRAV­A­GANZA 2017

Tell us a lit­tle about your­self...

I come from the royal seat of the erst­while King­dom of Ma­nipur. I started work­ing at a very early age, be­cause I al­ways wanted to have my own fash­ion la­bel where I would give cus­tomers an amal­ga­ma­tion of trendy and con­tem­po­rary fash­ion. I have al­ways been a go-get­ter, hence I could start my own fash­ion cloth­ing la­bel, ANJKreations. Be­sides, I love to travel around and un­der­stand the var­i­ous cul­tures and nu­ances of each place, so that I can get in­spired to do bet­ter and big­ger stuff!

How did you ven­ture into fash­ion cloth­ing?

I al­ways wanted to be in the creative busi­ness. It was the best way to hide away from the sub­jects of Math­e­mat­ics and Po­lit­i­cal Sci­ence, and I felt I had a sense of de­sign aes­thetic that I could ex­plore. I love the power of cloth­ing and the trans­for­ma­tive qual­ity of dress­ing up. When I was very young, per­haps ve years old, I remember dress­ing up for dif­fer­ent events at school and I took pride in hav­ing the best outt, or at least mak­ing the big­gest ef­fort. With time, I re­alised that cloth­ing has its own lan­guage.

Tell us a lit­tle about your fash­ion la­bel?

ANJKreations caters to both women’s and men’s wear. Our clothes are not ex­treme or con­cep­tual. They are made from the sell­ing point of view. I don’t sub­scribe to the idea that some­thing su­per sexy also needs to be tiny and tight and, there­fore, my fash­ion la­bel spe­cial­izes in pro­duc­ing lux­ury dresses us­ing hand em­broi­dery. Uniquely de­signed clothes from our col­lec­tion are a fusion of run­way fash­ion and traditional de­signs; each outt has a unique in­di­vid­u­al­ity, an un­usual cut and bright colours. Our clients are pri­mar­ily women who want to look bright and dif­fer­ent from oth­ers, and stand out from the rest. My clients are un­doubt­edly re­mark­able in­di­vid­u­als who un­der­stand the value of hand labour.

How are they dif­fer­ent from other fash­ion brands?

ANJKreations be­lieves in value fo r mo n e y. We cr e a t e el e g a n t , cus­tom cloth­ing with pre­ci­sion­driven mea­sure­ments and cut­tingedge man­u­fac­tur­ing tech­nol­ogy. Our cus­tomiza­tion stu­dio or store lets you per­son­alise gar­ments, which we bring to life for your spe­cial day!

What is the USP of your brand?

It’s easy as a fash­ion de­signer to fall in love with your ideas and prod­ucts,

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