PRE EVENT

PR Partner for the CITADEL EX­TRAV­A­GANZA 2017, USHA KAR­NANI keeps car­ry­ing the torch of her PR firm, IN­SPI­RA­TIONS, for­ward; even as she is ex­pand­ing to newer mar­kets and help­ing make world records!

Citadel - - CONTENTS -

A brief look on all our as­so­ciates & part­ners for the CITADEL EX­TRAV­A­GANZA 2017

‘In­spi­ra­tions’ is a PR com­pany founded by Roop and Usha Kar­nani in Septem­ber 1999. The com­pany has been named af­ter their only daugh­ter, Pr­erna, which means in­spi­ra­tion, who has been their lucky mas­cot ever since she was born. To­day, 18 years down the line, Usha con­tin­ues the jour­ney, af­ter the sud­den and sad demise of Roop re­cently, han­dling PR for multi­na­tion­als, en­gi­neer­ing com­pa­nies, IT com­pa­nies, con­struc­tion houses, hos­pi­tals, ho­tels, gyms, char­i­ta­ble mis­sions, and even celebri­ties! Over the years, they have or­gan­ised over 900 con­fer­ences, not just in Pune, but even Mum­bai, Delhi, Ban­ga­lore, Hy­der­abad, Chen­nai, Coim­bat­ore, Chandigarh, Ahmed­abad, Gur­gaon, Nasik, Nag­pur, Au­rangabad, Satara, San­gli, to name some. That’s not all - in the past six years they have had three suc­cess­ful events in Dubai, the most re­cent in April 2013, on a bateaux (a French glass boat), where a Limca World Record was cre­ated. It was for the rst time that the press con­fer­ence was held on a bateaux, with print and elec­tronic me­dia from In­dia and UAE, to cel­e­brate the com­ple­tion of 30 suc­cess­ful years in UAE, of their Dubai client. In fact, the rst event in Dubai for the same client was a press con­fer­ence, which was held on a Royal Jet, which hov­ered over UAE for three hours, with print and elec­tronic me­dia. This too cre­ated a Limca World Record. “We have had the priv­i­lege of invit­ing the likes of Amitabh Bachchan, Sush­mita Sen, Lara Dutta, Sir Cliff Richard OBE, Shashi Kapoor, Sharmila Tagore, Jackie Shroff, Suneil Shetty, Saroj Khan, Tusshar Kapoor, Tarak Me­hta Ka Ooltah Chashmah’s Tapu team, the Baalveer team, and many more,” says Usha. Con­tin­u­ing fur­ther, she adds, “We have also cov­ered mu­si­cal con­certs of Ghazal mae­stros Ghu­lam Ali, Jagjit Singh and Javed Ali. We have had or­gan­ised a char­ity show of Sabka Ma­lik Ek Hai, a three-hour play on the life of Sai Baba of Shirdi.” Both Roop and Usha were jour­nal­ists - Roop was a busi­ness jour­nal­ist, while Usha was a life­style jour­nal­ist. “Hav­ing been on the other side of the fence, as jour­nal­ists, we as PR peo­ple un­der­stand the difcul­ties, the dead­lines and the re­quire­ments of me­dia peo­ple, and that has helped us es­tab­lish a won­der­ful rap­port with them. Had it not been for the sup­port of the me­dia, espe­cially Pune me­dia, we would not have achieved the suc­cess that we en­joy to­day,” says Ms Kar­nani thank­fully.

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