FASH­ION

RED BY PURVA PARDESHI has been a vi­sion spun out of yards of hand­work and ded­i­ca­tion and wo­ven into re­al­ity; a dream that was brought to life two years back when she launched her own pri­vate stu­dio in Pune. Citadel gives you a glimpse at some of her stunn

Citadel - - CONTENTS -

RED BY PURVA PARDESHI sorts out your bridal trousseau needs

Con­sid­er­ing that cre­ativ­ity is a pri­mary pre-req­ui­site for a c o u t u r e d e s i g n e r, the RED by Purva Pardeshi stu­dio serves a dual pur­pose of a work­shop as well as a show­room for her clients. With a for­mal ed­u­ca­tion in Fash­ion De­sign­ing from Sym­bio­sis In­sti­tute of De­sign, Purva has also com­pleted a Fash­ion Styling course from the Lon­don Col­lege of Style. She has cre­ated her brand aware­ness through ed­u­ca­tional in­sti­tutes and teach­ing de­sign sub­jects at INIFD and FAD. Since 2015, RED’s en­sem­bles have been sported by celebri­ties like Raveena Tan­don, Swara Bhaskar, Son­ali Kulka­rni, Pooja Sawant, Sai Tamhankar and many more. The brand also show­cased its ‘Ur­ban War­rior’ col­lec­tion at the pres­ti­gious Pune Fash­ion Week held last year, af­ter which Purva de­cided to take a hia­tus. It was dur­ing this pe­riod that she fo­cused more on the brand’s sig­na­ture style and con­ducted a hand­ful of photo-shoots to ex­per­i­ment with un­usual fab­rics, styles, drapes and much more. As far as the brand’s sig­na­ture style goes, RED draws in­spi­ra­tion from ev­ery­thing around, but em­broi­dery and sur­face or­na­men­ta­tion top the list. Her sig­na­ture de­sign is en­sem­bles made us­ing wo­ven fab­rics, such as bro­cades and fine silks. She loves ex­per­i­ment­ing with In­dian em­broi­dery by fus­ing it with Indo-West­ern cuts and sil­hou­ettes to cre­ate some­thing con­tem­po­rary, with a tra­di­tional twist that re­lates to her clients. Purva feels that the beauty of the In­dian her­itage lies in hand em­broi­dery, that is why most of her de­signs are hand wo­ven. On the brand’s per­sonal growth front, the la­bel’s most re­cent stint was a run­way ap­pear­ance at the In­dia In­ter­na­tional Jew­ellery Week 2017, held at the St. Regis in Mum­bai re­cently. With up­com­ing ap­pear­ances and col­lec­tions in the pipe­line, RED looks for­ward to en­gag­ing in ev­ery op­por­tu­nity it gets. In the words of Bill Blass, “When in doubt, wear RED!”

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