KA­T­RINA KAIF IS BRAND AM­BAS­SADOR OF KALYAN JEW­ELLERS

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KALYAN JEW­ELLERS AN­NOUNCED

the ap­point­ment of ac­tor Ka­t­rina Kaif as its global brand am­bas­sador, and will be the face of Kalyan’s ex­ist­ing and soon to launch prod­uct port­fo­lios. Ramesh Kalya­nara­man, Ex­ec­u­tive Direc­tor, Mar­ket­ing and Op­er­a­tions, Kalyan Jew­ellers, said, “Ka­t­rina Kaif per­son­i­fies brand Kalyan’s at­tributes of style and el­e­gance. She epit­o­mizes the quin­tes­sen­tial wo­man of to­day – con­fi­dent, pro­gres­sive and with the courage of her con­vic­tion. Ka­t­rina has set her own path with sheer hard work, akin to Kalyan’s own growth tra­jec­tory. This new as­so­ci­a­tion will en­able us to ex­plore new av­enues to en­gage with our cus­tomers as we script our fu­ture growth strat­egy in In­dia and glob­ally.” She will en­dorse Kalyan’s jew­ellery col­lec­tions and will be part of Kalyan Jew­ellers’ cus­tomer en­gage­ment pro­grammes across its show­rooms in In­dia and West Asia. In In­dia, she will pre­dom­i­nantly fea­ture in the com­pany’s com­mu­ni­ca­tion cam­paigns, es­pe­cially in the North­ern and Western mar­kets.

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