KATRINA KAIF IS BRAND AMBASSADOR OF KALYAN JEWELLERS
KALYAN JEWELLERS ANNOUNCED
the appointment of actor Katrina Kaif as its global brand ambassador, and will be the face of Kalyan’s existing and soon to launch product portfolios. Ramesh Kalyanaraman, Executive Director, Marketing and Operations, Kalyan Jewellers, said, “Katrina Kaif personifies brand Kalyan’s attributes of style and elegance. She epitomizes the quintessential woman of today – confident, progressive and with the courage of her conviction. Katrina has set her own path with sheer hard work, akin to Kalyan’s own growth trajectory. This new association will enable us to explore new avenues to engage with our customers as we script our future growth strategy in India and globally.” She will endorse Kalyan’s jewellery collections and will be part of Kalyan Jewellers’ customer engagement programmes across its showrooms in India and West Asia. In India, she will predominantly feature in the company’s communication campaigns, especially in the Northern and Western markets.