I met my friend after a long time. She came after attending an office get-together. Instead of being happy, she was angry. When I asked her, she told me that when she was trying to say something important in a group discussion, and one of her friends was constantly on her phone and how she got ticked off because of that. The realization hit me, I had faced similar situations. little later, I came to know that this habit is called as ‘ hubbing’ and it is one of the causes affecting relationships. Every one of us is getting phubbed and also phubbing to some extent. When I started thinking about it, I came to the conclusion that phubbing is done to show others that ‘I am busy’, rather than ust wanting to avoid conversation with the person in front of you or to fool yourself into thinking that social presence is making you happy or important. Social communication and presence have become the most essential aspects of every human being. I found it fascinating that such a small device can connect us to the world and shows us unending information, but paradoxically, the habit of phubbing is destroying actual relationships. ccording to me, it has more negative facets than positive ones. The thought that the person in front of you is giving importance to someone or something else itself has an adverse emotional impact. But how does one inculcate the value of actual face-to-face conversations to a generation that has entirely grown up to face time as a natural extension? We will soon need non-phubbing zones like non-smoking zones.