Citadel - - PUNEITES SPEAK -


Are smart phones cre­at­ing a dumb gen­er­a­tion Don’t you think th­ese tech­no­log­i­cally ad­vanced sin­ful de­vices are making peo­ple dumb mean, not in all per­spec­tives, but when it comes to get­ting so­cial in-per­son, peo­ple are dumb­struck. They don’t have a clue on how to start a con­ver­sa­tion with peo­ple around them, and this si­t­u­a­tion in­vented a term phubbing’. The word was coined in , as part of a cam­paign by Mac­quarie Dic­tio­nary, a dic­tio­nary of Aus­tralian English. Ad­ver­tis­ing agency McCann Group in­vited lex­i­cog­ra­phers, authors, and poets to sug­gest a new word to de­scribe the be­hav­iour of ig­nor­ing oth­ers in favour of your mo­bile phone. As a re­sult, an Aus­tralian college stu­dent named Alex Haigh, an in­tern at McCann at the time, came up with the word phubbing’. Ac­cord­ing to the stud­ies, peo­ple find that the con­ver­sa­tions they have with­out smart phones are higher in qual­ity— re­gard­less of peo­ple’s age, eth­nic­ity, gen­der, or mood. More­over, when cell phones are not pre­sent, em­pa­thy in­creases. Phubbing can be hurt­ful to the per­son who is face-to-face with the phub­ber. Phubbing is one ex­am­ple of how tech­nol­ogy is af­fect­ing com­mu­ni­ca­tion. Let’s each one of us aim to stop at least five so­cial me­dia ad­dicts from phubbing and bring them into the real world from the on­line world for­ever, be­cause phubbing has been la­belled by eti­quette ad­vi­sors as The End of Civ­i­liza­tion’.

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