Are smart phones creating a dumb generation Don’t you think these technologically advanced sinful devices are making people dumb mean, not in all perspectives, but when it comes to getting social in-person, people are dumbstruck. They don’t have a clue on how to start a conversation with people around them, and this situation invented a term phubbing’. The word was coined in , as part of a campaign by Macquarie Dictionary, a dictionary of Australian English. Advertising agency McCann Group invited lexicographers, authors, and poets to suggest a new word to describe the behaviour of ignoring others in favour of your mobile phone. As a result, an Australian college student named Alex Haigh, an intern at McCann at the time, came up with the word phubbing’. According to the studies, people find that the conversations they have without smart phones are higher in quality— regardless of people’s age, ethnicity, gender, or mood. Moreover, when cell phones are not present, empathy increases. Phubbing can be hurtful to the person who is face-to-face with the phubber. Phubbing is one example of how technology is affecting communication. Let’s each one of us aim to stop at least five social media addicts from phubbing and bring them into the real world from the online world forever, because phubbing has been labelled by etiquette advisors as The End of Civilization’.