Citadel - - SNAPSHOTS -

MYNTRA LAUNCHED its first smart wear­able de­vice, Blink Go, de­vel­oped in-house at the ,nno­va­tion abs at Myntra-Jabong. With this roll out, Myntra has demon­strated its ca­pa­bil­ity to de­sign and de­velop smart wear­able de­vices that are ex­pected to be in­te­grated across con­sumer cat­e­gories in the fu­ture. Blink Go is a state-of-the-art smart wrist­band that al­lows users to mon­i­tor their fit­ness pa­ram­e­ters and set per­sonal fit­ness goals. The prod­uct fea­tures top-of-the-line specs in its cat­e­gory at a com­pet­i­tive price point. The de­vice can also be synced with smart­phones to re­ceive stan­dard alerts and no­ti­fi­ca­tions. Jeyen­dran Venu­gopal, Chief Tech­nol­ogy Of­fi­cer, Myntra, said, “This is an ex­cit­ing mo­ment for Myntra as we foray into the con­nected wear­able seg­ment with our first prod­uct Blink Go, which is a per­fect blend of fash­ion and tech­nol­ogy to help our cus­tomers keep track of their goals and stay fit. We are plan­ning to bring in smart fea­tures through a com­bi­na­tion of var­ied sen­sors and con­nec­tiv­ity mod­ules for au­dio wear, footwear, eye­wear and ap­par­els

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