CEO & Strategic Consultant, Brandz 360
Though the ban is most welcome, going by the insane plastic litter that we see all over, it glosses over the social responsibility of the citi en. ,nvariably, like most laws, this one too places ero emphasis on society s social response to what is really a catastrophe. urprisingly though, ,ndia stands at less than half the world average in plastic consumption. , would have been happier if the government had instead focused on social initiatives like awareness and training. The root cause is our irresponsibility that makes us litter. We are, collectively, so casual in our concept of littering that this malaise can only be tackled by initiating awareness and education in our schools at a very young age. Why on earth can t the schools start this as part of their syllabus ocial responsibility can only be drilled down in fresh young minds of children. This is the only way we can effect behavioural changes in a long lasting way. ,n conclusion, , would be surprised if this legal ban leads to any mamor changes. ,t must come about through our own attitude even though it might take a much longer time.