Apollo-CV Awards 2017

Our hum­ble trib­ute to the in­dus­try.

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The eighth edi­tion of Apol­loCV Awards (2017) will go down in his­tory as the one that dared to step away from the trad­di­tion of be­ing held in the last week of Jan­uary in ev­ery cal­en­dar year. The cer­e­mony, this time, was held on Fe­bru­ary 09, 2017, and marked yet an­other round of re­sound­ing suc­cess with the strong sup­port of the CV in­dus­try, and from our part­ner Apollo Tyres. The nom­i­na­tion call for the awards, both for the fleet side and the non-fleet side, was an­nounced in the Novem­ber 2016 is­sue of CV mag­a­zine. Nom­i­na­tion calls were si­mul­tanously sent to OEMs, CV com­po­nents man­u­fac­tur­ers, ap­pli­ca­tion builders and trans­porters over email and other com­mu­ni­ca­tion medi­ums. The in­ten­tion was to reach out to as many stake­hold­ers in the CV in­dus­try as was pos­si­ble. There was some rea­son for worry. The nom­i­na­tion call for awards co­in­cided with the call by prime min­is­ter Naren­dra Modi to with­draw Rs.500 and Rs.1000 cur­rency notes from cir­cu­la­tion with im­me­di­ate ef­fect on the even­ing of Novem­ber 08, 2016. As long queues formed out­side banks, and trans­porters spoke about fac­ing sup­ply chain dis­rup­tion even as they man­aged to keep the cash flow un­af­fected, the amount of nom­i­na­tions we re­ceived were over­whelm­ing. Over 45 nom­i­na­tions were re­ceived in a short span of time. Nu­mer­ous nom­i­na­tions were re­ceived on the fleet side.

The Apollo-CV Awards 2017 saw Kaushik Mad­ha­van, Direc­tor – Au­to­mo­tive & Trans­porta­tion, Frost & Sul­li­van, come in as a

new jury mem­ber, tak­ing the jury count to five. The awards would profit from Kaushik’s ex­pe­ri­ence and knowl­edge in the field of au­to­mo­biles and trans­porta­tion. The five jury mem­bers, com­pris­ing Kaushik Mad­ha­van, Ra­jat Kataria, Di­vi­sional Head, Mar­ket­ing CV (Asia Pa­cific, Mid­dle East, North Africa), Apollo Tyres, Dilip Ch­habria, Founder, DC De­sign, VG Ra­makr­ish­nan, Manag­ing Direc­tor, Avan­teum Ad­vi­sors, and Bhushan Mhapralkar, Edi­tor, CV mag­a­zine, met in Mum­bai in Jan­uary 2017 to ad­judge OEMs (trucks and buses), auto com­po­nents and CV ap­pli­ca­tion award cat­e­gories. It was not an easy task. Af­ter ab­stein­ing from nom­i­nat­ing prod­ucts for many years, two OEMs chose to par­tic­i­pate this year. The 50 non­fleet nom­i­na­tions re­flected upon the changes – un­der­cur­rents and com­plex­i­ties, that are sweep­ing the CV in­dus­try. New trends, in­clud­ing blur­ring of bound­aries be­tween var­i­ous CV seg­ments was ob­served. Also ob­served was a move to­wards higher ton­nage and higher digis­tia­ton in the quest to up ef­fi­ciency, safety and lower the TCO. With sales fig­ures in 2016 in­di­cat­ing good growth (es­pe­cially in the M&HCV cat­e­gory) un­til the de­ci­sion to with­draw cur­rency in Novem­ber 2016 kicked in, the CV in­dus­try in­tro­duced a good num­ber of prod­ucts in the re­spec­tive cal­en­dar year. Con­spic­u­ously miss­ing were nom­i­na­tions in the SCV cat­e­gory. If this in­di­cated a move to higher ton­nage CVs as bound­aries blurred, it was not easy for the jury to judge; to pick up the win­ners. Es­pe­cially in the wake of a firm re­solve by the CV in­dus­try to con­quer chal­lenges; to keep mov­ing, and to turn out new, ex­cit­ing prod­ucts.

Many in­tri­ca­cies evolved as the judg­ing process pro­gressed. The process in­volved long de­bates; a deep ex­plo­ration of do­main knowl­edge and ex­pe­ri­ence was re­sorted to. It was af­ter con­sid­er­able ef­fort that the re­sults were achieved. They were born out of the con­sid­er­a­tion for pa­ram­e­ters like (a) fit­ness for ap­pli­ca­tion, (b) qual­ity of ag­gre­gates, (c) fuel ef­fi­ciency and top speed, (d) op­tion to have a ve­hi­cle bet­ter suited for the pur­pose, (e) price, and (f) sales. This was ap­plied to ve­hi­cles that were made avail­able dur­ing the 2016 cal­en­dar year. The jury ar­rived at 24 awards to do jus­tice to all the con­stituents. The ex­per­tise of Met­ric Con­sul­tancy Ltd. was tapped into. To first in­vite and then vet fleet op­er­a­tor and dealer nom­i­na­tions. Met­ric dealt with 622 nom­i­na­tions over a span of three months. These nom­i­na­tions were put through the wringer us­ing the Jour­ney of Ex­cel­lence pa­ram­e­ter de­rived from the Bri­tish Qual­ity Foun­da­tion.

To host se­nior rep­re­sen­ta­tives of the CV in­dus­try was a priv­i­lege. To watch them in­ter­act with the in­cum­bents pro­vided a glimpse of the shape of things to come. The pic­ture (on the left) should pro­vide a fair idea of what hap­pened at the Jury meet on Jan­uary 20, 2017. On the fol­low­ing pages is a syn­opses for each of the panel dis­cus­sion that pre­ceded the awards even­ing. As one may dis­cover, the in­dus­try heavy­weights did not hes­i­tate to air their views on is­sues that are im­por­tant and have the abil­ity to in­flu­ence the course of the in­dus­try. First, let us get to un­der­stand who the nom­i­na­tions were, and who won on the even­ing of Fe­bru­ary 09, 2017, when the Apollo-CV Awards 2017 were an­nounced.

⇦ Hoshang S Bil­imo­ria, Chief Ex­ec­u­tive Of­fi­cer, Next Gen Pub­lish­ing ⇨ Pramesh Arya, Group Head Mar­ket­ing, APMEA, Apollo Tyres

⇩ The jury meet in Mum­bai; jury mem­bers were (L to R) Dilip Ch­habria, Bhushan Mhapralkar, Kaushik Mad­ha­van, VG Ra­makr­ish­nan, and Ra­jat Kataria.

⇨ The com­pere and an­nouncer, Freishia Bo­man­behram.

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