A comfortable ride

With the rise in disposable income of people, the demand for executive travel has been on the rise. There has been a will to travel and spend more than ever before. Expectations in comfort, safety and efficiency are rising. SMLI’s Executive LX coach looks well built and a modern answer to the demands of staff and tourist transport. Built on a familiar SML Isuzu S7 platform, it gives a progressive feel about how Indian CV manufacturers are gearing up to respond to the changing demands. Despite hard hit by demonetisation, the launch of products like Tata Xenon Yodha and Ashok Leyland Guru indicates the optimistic outlook of the CV industry. The industry, it is clear, is not willing to slow down, and aims to achieve peak numbers.

Arun Wadhwa, Pantnagar