Bullish about growth

Commercial Vehicle - - NEWS -

MAN trucks In­dia is look­ing at In­dia as a hub for Asia in its quest to tar­get emerg­ing mar­kets. Present in In­dia since 2006, and of­fer­ing 16-tonne to 49-tonne seg­ment, MAN, ac­cord­ing to Je­org Mom­mertz, Chair­man and Man­ag­ing Di­rec­tor, MAN Trucks In­dia, is fo­cussing on im­prov­ing per­for­mance, pro­duc­tiv­ity and prof­itabil­ity. Spe­cial im­pe­tus will be laid on op­ti­mis­ing prod­uct of­fer­ings. Cus­tomer would be as­sured of higher reli­a­bil­ity and prod­uct up-time and low­est To­tal Cost of Own­er­ship (TCO). Opined Mom­mertz, “In­vest­ment in hard­ware of the to­tal op­er­a­tion costs through the truck’s life­time is a mere 15 per cent.” “It has been listed as a key fo­cus area of im­prove­ment,” he added. Cit­ing the trans­port busi­ness en­vi­ron­ment in In­dia as highly com­pet­i­tive, Mom­mertz stressed upon en­hanc­ing up-time through qual­ity af­ter-ser­vice. Ex­pected to con­trib­ute 10 per cent of MAN’s to­tal fac­tory out­put over the next three-to­four years, in­clu­sive of the 50 per cent ex­port vol­umes, MAN Trucks In­dia as­pir­ing to tap the growth po­ten­tial in emerg­ing mar­kets like Africa, Mid­dle-East and coun­tries un­der the ‘Com­mon­wealth of In­de­pen­dent States’. Claim­ing to steer clear of com­pe­ti­tion with do­mes­tic play­ers, ex­pressed Mom­mertz, are fo­cus is on the pre­mium bud­get mar­ket in In­dia, de­fined by per­for­mance (up to 300 hp power). We want to at­taind the high­est pos­si­ble pay­load of­fer­ing and best in class fuel econ­omy. This will help to con­vince the MAN cus­tomers in In­dia of a value for money propo­si­tion from its range.

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