Ola looks at international markets
Homegrown cab aggregator Ola is expanding its reach. The company is looking at invading the Nepal, Sri Lanka and Bangladesh markets. Said to be eyeing African and far east Asian markets as well, Ola, claim industry sources, is spreading its exposure to reduce risks and grow. The cab aggregator is claimed to add support for international phone numbers in its app. Other area of focus is said to be a research on localisation needs, including SMS support, currencies, and user interfaces.