WIN­NER: PICK-UP OF THE YEAR

Nom­i­nees: a) Mahin­dra Bolero Max­itruck Plus b) Isuzu D-Max S-Cab c)Tata Yodha d)Ashok Ley­land Dost+.

Commercial Vehicle - - COVER STORY - MAHIN­DRA BOLERO MAX­ITRUCK PLUS

The pick-up truck mar­ket is grow­ing. It is at­tract­ing the at­ten­tion of global play­ers. As­sum­ing dif­fer­ent di­men­sions in a bid to ad­dress the chang­ing re­quire­ments of its op­er­a­tors, pick-up trucks are com­ing to cater to a well-in­formed clien­tele. Mak­ing up the one-tonne to 3.5-tonne CV cat­e­gory, they are about fuel econ­omy, pay­load, speed and price. Found in a sin­gle cab, dual cab, rear-wheel drive, and 4x4 guise, pick-up trucks are about busi­ness and plea­sure. Con­form­ing to owner-op­er­a­tor model, they are promis­ing faster turn­around, and are turn­ing out to be true work­horses. The win­ner, the Mahin­dra Bolero Max­itruck Plus, is no ex­cep­tion. Build­ing upon its man­u­fac­turer’s ex­pe­ri­ence of mak­ing dandy pick-up trucks span­ning sev­eral decades, the Bolero Max­itruck Plus weighs 2670 kg. It rides on 195/80 R15 LT tyres, and has a 170 mm ground clear­ance. Pow­er­ing the ve­hi­cle is a 2523 cc, BSIV com­mon-rail turbo-diesel engine that pro­duces 63 hp of peak power and 195 Nm of peak torque. The Bolero Max­itruck Plus truck fea­tures engine im­mo­biliser, fu­els­mart tech­nol­ogy, ad­justable power steer­ing and leaf spring front and rear sus­pen­sion.

(L to R): VG Ra­makr­ish­nan, MD, Avan­teum Ad­vi­sors; Mahesh Kulka­rni, VP – Mar­ket­ing (Com­mer­cial Ve­hi­cles), Mahin­dra & Mahin­dra; Ravi Agar­wal, Deputy GM – Mar­ket­ing (Pick-ups), Auto Di­vi­sion, Mahin­dra & Mahin­dra, and an­other Mahin­dra of­fi­cial.

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