Straight Drive

Commercial Vehicle - - CONTENTS - Bhushan Mhapralkar b.mhapralkar@nextgen­pub­lish­ing.net Com­mer­cial Ve­hi­cle Mag­a­zine@cv­magazine

Bhushan Mhapralkar

The Heavy-Duty (HD) story in In­dia has just be­gun an­nounced an in­dus­try leader in June at the launch of two heavy-duty trucks. The fol­low­ing month, a CV OEM un­veiled its first ever ICV plat­form. The un­veil­ing cer­e­mony brought back mem­o­ries of an equally ‘sparkling’ launch cer­e­mony of a new gen­er­a­tion ICV plat­form by an­other CV ma­jor in the same city a few months back. Both the cer­e­monies felt so much like a car launch event that they sig­naled a sig­nif­i­cant change in how the CV in­dus­try sees, thinks and acts. Highly mod­u­lar, both the ICV plat­forms as­pire to be on par with sim­i­lar class of trucks in other parts of the world with­out los­ing sight of the lo­cal mar­ket re­quire­ments. Aim­ing at a mar­ket that is es­ti­mated to have grown from a lakh units to one and a half lakh units in the last three years, the ICV plat­forms point at a chang­ing hub and spoke ar­range­ment, ware­house con­sol­i­da­tion and rise in op­er­at­ing speeds. The ICV plat­forms also look at el­e­ments like de­sign, driver and co-driver com­fort and safety, which go be­yond the tra­di­tional re­quire­ments of ef­fi­ciency and TCO. Redefin­ing the def­i­ni­tion of a TCO thus, the new ICV plat­forms strive to bring re­spect to the pro­fes­sion.

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