New Isuzu In­dia dealer

Isuzu Mo­tors In­dia has com­mis­sioned a new dealer at Noida in the Na­tional Cap­i­tal Re­gion (NCR).

Commercial Vehicle - - CONTENTS - Story by: Gun­jan D. Bi­dani

Isuzu Mo­tors In­dia has com­mis­sioned a new dealer at Noida in the Na­tional Cap­i­tal Re­gion (NCR).

In an ef­fort to in­crease its reach in the trans­porta­tion and lo­gis­tics mar­ket of the Na­tional Cap­i­tal Re­gion (NCR), Isuzu Mo­tors In­dia has ap­pointed a new dealer. Fol­low­ing soon af­ter the in­au­gu­ra­tion of a deal­er­ship at Bhuj, Gu­jarat, the new dealer – Se­lect Isuzu, is lo­cated at Noida and is 3S in na­ture. Con­form­ing to the Isuzu deal­er­ship stan­dards, it is lo­cated on a land par­cel of 20,000 sq. ft., and will fur­ther in­crease the reach of Isuzu’s D-Max com­mer­cial pick-up range to a re­gion that is highly in­dus­tri­alised and home to a many au­to­mo­tive com­pa­nies, sup­pli­ers, elec­tron­ics goods man­u­fac­tur­ers, ex­port ori­ented units, FMCG com­pa­nies and ecom­merce play­ers. Com­ple­ment­ing the ex­ist­ing Isuzu deal­er­ship in Delhi, Faridabad and Gurugram, Se­lect Isuzu will make it con­ve­nient for peo­ple to ac­cess ser­vice sup­port. With the staff at the deal­er­ship trained by Isuzu, the deal­er­ship will also cater to own­ers of its life­style pick-up D-Max V-Cross and a new SUV it in­tro­duced some time ago. Speak­ing at the in­au­gu­ra­tion of Se­lect Isuzu, Ken Takashima, Deputy Man­ag­ing Di­rec­tor, Isuzu Mo­tors In­dia ex­pressed that the move will in­crease the com­pany’s reach to nearby cities of Meerut and Ali­garh other than Noida. Se­lect Isuzu, he said, will serve our cus­tomers bet­ter.

Rolling out the 10,000th ve­hi­cle from its green­field man­u­fac­tur­ing plant at SriCity, Andhra Pradesh, Isuzu Mo­tors In­dia has been in­vest­ing in the ex­pan­sion of deal­ers across In­dia. As part of its endeavour to in­crease its reach, and pen­e­trate the seem­ingly dif­fi­cult mar­ket of pick-up trucks in In­dia, the com­pany cur­rently has deal­ers at 35 lo­ca­tions. These, ac­cord­ing to JS Srini­vas, Vice Pres­i­dent, Isuzu Mo­tors In­dia, are strate­gic to the in­ter­est of the com­pany to take it closer to the trans­port and lo­gis­tics sec­tor as far as its Isuzu D-Max range of com­mer­cial pick­ups is con­cerned. Stat­ing that pen­e­tra­tion into the In­dian mind­set has been an up­hill task, Srini­vas men­tioned, “Ev­ery­day is ex­cit­ing for us.” Drawing at­ten­tion to the com­pany’s pres­ence at prom­i­nent lo­ca­tions in In­dia ex­cept North-East, Srini­vas said, “We are fo­cussing on tier 2 and tier 3 cities and will soon ex­plore the North-East too.” Claim­ing to wit­ness a 60 per cent growth in vol­umes since 2016, the com­pany is look­ing at of­fer­ing new ex­cit­ing tech­nolo­gies through its prod­ucts in In­dia. Keen to carve out a niche for it­self, Isuzu Mo­tor In­dia is look­ing at peo­ple who would buy their ve­hi­cles for dif­fer­ent rea­sons, and be prof­itable.

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