Propos­ing value in bulk cargo

B.M Road­lines Pvt. Ltd. is striv­ing to of­fer a strong value propo­si­tion to its cus­tomers in liq­uid bulk cargo trans­porta­tion.

Commercial Vehicle - - CONTENTS - Story by: Ashish Bha­tia

B.M Road­lines Pvt.Ltd. is striv­ing to of­fer a strong value propo­si­tion to its cus­tomers in liq­uid bulk cargo trans­porta­tion.

Spe­cial­is­ing in liq­uid bulk cargo, B.M Road­lines, a part of the B.M.Group, is striv­ing to of­fer an un­par­al­leled value propo­si­tion to its cus­tomers through unique cus­tomer ini­tia­tives like quick de­liv­ery, right quan­tity and high qual­ity of ser­vice. Lever­ag­ing its ex­pe­ri­ence in the trans­porta­tion of liq­uid bulk cargo over the last four decades, the com­pany is work­ing to ad­dress the chang­ing de­mands of cus­tomers by em­ploy­ing the lat­est tech­nol­ogy. Hav­ing es­tab­lished a well-oiled net­work of branches and touch points across In­dia, the com­pany, op­er­at­ing a fleet of 320 bulk car­ri­ers of its own, and 125 at­tached ve­hi­cles, is stress­ing on in­no­va­tion and op­er­a­tional ex­cel­lence to ad­dress the needs of its cus­tomers. Cater­ing to pub­lic sec­tor oil mar­ket­ing com­pa­nies like In­dian Oil Cor­po­ra­tion Ltd., Re­liance In­dus­tries Ltd., Hin­dus­tan Petroleum Cor­po­ra­tion Ltd., Bharat Petroleum Corp. Ltd., and pri­vate sec­tor com­pa­nies like Lanxess and United Phos­pho­rus Ltd. among oth­ers, B.M Road­lines be­gan its jour­ney with just one bulk car­rier ac­cord­ing to Vishal K. Ram­chan­dani, Di­rec­tor, B.M. Road­lines Pvt. Ltd. With an an­nual haulage of more than 2.5 lakh met­ric tonnes, the com­pany achieved a turnover

of Rs.80 crore in FY2016-17.

Tar­get­ing a 25 per cent growth in FY2017-18, B.M Road­lines is con­fi­dent of achiev­ing a turnover of Rs.100 crores this fis­cal. To at­tain an edge over com­pe­ti­tion, the com­pany, said Ram­chan­dani, is go­ing that ex­tra mile to en­sure that cus­tomers do not feel let down. “We are do­ing all that we could to en­sure that the re­quire­ments of our cus­tomers are ad­dressed up to the mi­nut­est de­tail. It is not an easy task con­sid­er­ing the cargo in­volved is liq­uid in na­ture. We are em­ploy­ing tech­nol­ogy, and are in­no­vat­ing to as­sure the right level of ser­vice and sup­port,” he added. Into the trans­porta­tion of highly in­flammable ma­te­ri­als like petroleum prod­ucts and chem­i­cals, B.M Road­lines, as part of the pro­ce­dure to ferry liq­uid bulk cargo that is of­ten highly in­flammable, has to strictly ad­here to nu­mer­ous safety guide­lines. Averred Ram­chan­dani, “The na­ture of business that we are into calls for the best and mod­ern in­fra­struc­ture. The stakes are high, and it is ab­so­lutely nec­es­sary that we have the best sys­tems and the right con­trols in place.” With the fleet of the com­pany in­clud­ing In­ter­na­tional Or­gan­i­sa­tion for Stan­dard­i­s­a­tion (ISO) tanks with the nec­es­sary spec­i­fi­ca­tions to cater to a di­verse pool of clients, the com­pany, as part of the owned fleet, of­fers a di­verse ar­ray of tankers that range from mild steel tankers to ACN, stain­less steel tankers to LPG tankers, stain­less steel coil tankers and car car­ri­ers among oth­ers.

The ISO tanks ac­cord­ing to Ram­chan­dani are costlier than steel tanks. These are mounted on a truck or are part of a setup that in­cludes the run­ning gear. B.M Road­lines of­fers ISO tanks to pre­mium clients of the com­pany with a ca­pac­ity of 25 kilo­litres for car­riage of haz­ardous and non-haz­ardous cargo. The ISO tankers are of the T1 type, in­formed Ram­chan­dani. The T1 cat­gory, he ex­plained, marks an au­to­mo­tive trailer (bulker) with a max­i­mum (kerb) weight not ex­ceed­ing 0.75-tonnes. It em­ploys stain­less steel plates in its con­struc­tion. The plates are of grade 304. Fit for the trans­porta­tion of Acetic Acid, VAM, BAM, MEG, DEG and BA, the T1 cat­e­gory tanks en­sure non-con­tam­i­na­tion of pre­cious cargo. The stain­less steel coil tanks that the com­pany has in its fleet are also built from grade 304 plates, and have the pro­vi­sion of heat­ing coils. These are used to trans­port crystal phe­nol, re­fined palm oil and fatty acid. The milk and re­fined oil tanks that the com­pany em­ploys to cater to the re­spec­tive in­dus­try sec­tors use gade 304 plates. These are partly in­su­lated by mild steel and stain­less steel.

The mild steel tanks are build from four-mil­lime­ter thick plates for EDC trans­porta­tion; for the trans­porta­tion of Naph­tha, lube oil, al­co­hol, MEK, MIBK, MDC, toluene, mixzy­lene, chlo­ro­form, CTC, styrene monomer, and hy­drated phe­nol with the req­ui­site statu­tory com­pli­ances. The mild steel in­su­lated tanks made of four-mil­lime­ter mild steel plates are claimed to be in­su­lated with wool. They are made up of an alu­minium ex­te­rior. Acry­loni­trile tanks for in­stance are built of eight-mil­lime­ter mild steel in­su­lated by alu­minium and ther­mo­co­l­ite for trans­porta­tion of ACN. The rub­ber lined coil tanks built of six-mil­lime­ter plates have a rub­ber coat­ing on the tank in­te­ri­ors. It makes the tank suit­able for Caus­tic Soda Lye (CSL) and Hy­drochlo­ric Acid (HCL) car­riage. To ne­go­ti­ate

pil­fer­age, a key chal­lenge, and in­volv­ing chem­i­cal sol­vents, the tankers that the com­pany pro­vides use spe­cial lock­ing sys­tems.

The spe­cial num­ber­ing locks and wire seals are fixed onto the tanks dur­ing tran­sit. The spe­cial num­ber­ing locks in­volve seal­ing of the tank lid by us­ing a four digit nu­mer­i­cal lock­ing sys­tem that has over 10,000 lock code com­bi­na­tions, and the code for which is mailed or sup­plied via a SMS to the cus­tomer. Once the ve­hi­cle reaches the cus­tomer, the seal is un­locked us­ing the four digit code sup­plied. Hav­ing ap­pointed a per­son who mon­i­tors GPS data of the ve­hi­cles in tran­sit, Ram­chan­dani men­tioned that mea­sures such as these en­hance safety. They also high­ten cus­tomer ex­pe­ri­ence. Post the Govern­ment man­date to in­stall GPS de­vices on com­mer­cial ve­hi­cles, the en­tire fleet of the com­pany has been ft­ted with GPS. It helps the com­pany to de­fine routes, eval­u­ate reg­u­larly, get up to date info and also carry out tasks like geo fenc­ing. The GPS unit in each ve­hi­cle is also con­fig­ured for speed alert prompts. To el­em­i­nate the pain-points, B.M Road­lines has in­vested in ‘Driver Happy’ cards (for cash­less trans­ac­tions), CMS ac­counts and Fastag. The use of ‘Driver Happy’ cards has brought down theft in­stances, said Ram­chan­dani.

Dur­ing de­mon­eti­sa­tion, the com­pany used CMS fleet business card to over­come the dif­fi­cul­ties it faced. The driver could drive into pumps af­fil­i­ated to B.M Road­lines and tank up with­out pay­ing in cash. It would give the driver ben­e­fits like cash­back and loy­alty points. The use of Fastags helped ease the move­ment at toll plazas said Ram­chan­dani. “It also of­fered a fi­nan­cial ben­e­fit in the form of cash­backs,” he added. Em­ploy­ing trucks of Tata Mo­tors, Ashok Ley­land, Mahin­dra & Mahin­dra, BharatBenz and Volvo Eicher make, B.M Road­lines has prof­ited from the lower main­te­nance of mod­ern trucks where the oil in­ter­nal is longer at 40,000 kms over the change in­ter­val of ear­lier truck 6 mod­els at 15,000 kms. To pre­vent road mishaps, the com­pany of­fers its driv­ers road safety train­ing. Said Ram­chan­dani, “Road safety train­ing has re­sulted in lower num­ber of ac­ci­dents. In FY2017-18 we could lower the num­ber of ac­ci­dents by half when com­pared to the pre­vi­ous fis­cal.” Not shy­ing away from go­ing that ex­tra mile, B.M Road­lines is tak­ing mea­sures to add to the value propo­si­tion it of­fers.

⇦ Vishal Ram­chan­dani, Di­rec­tor, B.M.Road­lines Pvt. Ltd.

⇩ Into trans­porta­tion of highly in­flammable ma­te­ri­als like petroleum prod­ucts and chem­i­cals, the com­pany is re­quired to strictly ad­here to nu­mer­ous safety guide­lines.

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