Proposing value in bulk cargo
B.M Roadlines Pvt. Ltd. is striving to offer a strong value proposition to its customers in liquid bulk cargo transportation.
B.M Roadlines Pvt.Ltd. is striving to offer a strong value proposition to its customers in liquid bulk cargo transportation.
Specialising in liquid bulk cargo, B.M Roadlines, a part of the B.M.Group, is striving to offer an unparalleled value proposition to its customers through unique customer initiatives like quick delivery, right quantity and high quality of service. Leveraging its experience in the transportation of liquid bulk cargo over the last four decades, the company is working to address the changing demands of customers by employing the latest technology. Having established a well-oiled network of branches and touch points across India, the company, operating a fleet of 320 bulk carriers of its own, and 125 attached vehicles, is stressing on innovation and operational excellence to address the needs of its customers. Catering to public sector oil marketing companies like Indian Oil Corporation Ltd., Reliance Industries Ltd., Hindustan Petroleum Corporation Ltd., Bharat Petroleum Corp. Ltd., and private sector companies like Lanxess and United Phosphorus Ltd. among others, B.M Roadlines began its journey with just one bulk carrier according to Vishal K. Ramchandani, Director, B.M. Roadlines Pvt. Ltd. With an annual haulage of more than 2.5 lakh metric tonnes, the company achieved a turnover
of Rs.80 crore in FY2016-17.
Targeting a 25 per cent growth in FY2017-18, B.M Roadlines is confident of achieving a turnover of Rs.100 crores this fiscal. To attain an edge over competition, the company, said Ramchandani, is going that extra mile to ensure that customers do not feel let down. “We are doing all that we could to ensure that the requirements of our customers are addressed up to the minutest detail. It is not an easy task considering the cargo involved is liquid in nature. We are employing technology, and are innovating to assure the right level of service and support,” he added. Into the transportation of highly inflammable materials like petroleum products and chemicals, B.M Roadlines, as part of the procedure to ferry liquid bulk cargo that is often highly inflammable, has to strictly adhere to numerous safety guidelines. Averred Ramchandani, “The nature of business that we are into calls for the best and modern infrastructure. The stakes are high, and it is absolutely necessary that we have the best systems and the right controls in place.” With the fleet of the company including International Organisation for Standardisation (ISO) tanks with the necessary specifications to cater to a diverse pool of clients, the company, as part of the owned fleet, offers a diverse array of tankers that range from mild steel tankers to ACN, stainless steel tankers to LPG tankers, stainless steel coil tankers and car carriers among others.
The ISO tanks according to Ramchandani are costlier than steel tanks. These are mounted on a truck or are part of a setup that includes the running gear. B.M Roadlines offers ISO tanks to premium clients of the company with a capacity of 25 kilolitres for carriage of hazardous and non-hazardous cargo. The ISO tankers are of the T1 type, informed Ramchandani. The T1 catgory, he explained, marks an automotive trailer (bulker) with a maximum (kerb) weight not exceeding 0.75-tonnes. It employs stainless steel plates in its construction. The plates are of grade 304. Fit for the transportation of Acetic Acid, VAM, BAM, MEG, DEG and BA, the T1 category tanks ensure non-contamination of precious cargo. The stainless steel coil tanks that the company has in its fleet are also built from grade 304 plates, and have the provision of heating coils. These are used to transport crystal phenol, refined palm oil and fatty acid. The milk and refined oil tanks that the company employs to cater to the respective industry sectors use gade 304 plates. These are partly insulated by mild steel and stainless steel.
The mild steel tanks are build from four-millimeter thick plates for EDC transportation; for the transportation of Naphtha, lube oil, alcohol, MEK, MIBK, MDC, toluene, mixzylene, chloroform, CTC, styrene monomer, and hydrated phenol with the requisite statutory compliances. The mild steel insulated tanks made of four-millimeter mild steel plates are claimed to be insulated with wool. They are made up of an aluminium exterior. Acrylonitrile tanks for instance are built of eight-millimeter mild steel insulated by aluminium and thermocolite for transportation of ACN. The rubber lined coil tanks built of six-millimeter plates have a rubber coating on the tank interiors. It makes the tank suitable for Caustic Soda Lye (CSL) and Hydrochloric Acid (HCL) carriage. To negotiate
pilferage, a key challenge, and involving chemical solvents, the tankers that the company provides use special locking systems.
The special numbering locks and wire seals are fixed onto the tanks during transit. The special numbering locks involve sealing of the tank lid by using a four digit numerical locking system that has over 10,000 lock code combinations, and the code for which is mailed or supplied via a SMS to the customer. Once the vehicle reaches the customer, the seal is unlocked using the four digit code supplied. Having appointed a person who monitors GPS data of the vehicles in transit, Ramchandani mentioned that measures such as these enhance safety. They also highten customer experience. Post the Government mandate to install GPS devices on commercial vehicles, the entire fleet of the company has been ftted with GPS. It helps the company to define routes, evaluate regularly, get up to date info and also carry out tasks like geo fencing. The GPS unit in each vehicle is also configured for speed alert prompts. To eleminate the pain-points, B.M Roadlines has invested in ‘Driver Happy’ cards (for cashless transactions), CMS accounts and Fastag. The use of ‘Driver Happy’ cards has brought down theft instances, said Ramchandani.
During demonetisation, the company used CMS fleet business card to overcome the difficulties it faced. The driver could drive into pumps affiliated to B.M Roadlines and tank up without paying in cash. It would give the driver benefits like cashback and loyalty points. The use of Fastags helped ease the movement at toll plazas said Ramchandani. “It also offered a financial benefit in the form of cashbacks,” he added. Employing trucks of Tata Motors, Ashok Leyland, Mahindra & Mahindra, BharatBenz and Volvo Eicher make, B.M Roadlines has profited from the lower maintenance of modern trucks where the oil internal is longer at 40,000 kms over the change interval of earlier truck 6 models at 15,000 kms. To prevent road mishaps, the company offers its drivers road safety training. Said Ramchandani, “Road safety training has resulted in lower number of accidents. In FY2017-18 we could lower the number of accidents by half when compared to the previous fiscal.” Not shying away from going that extra mile, B.M Roadlines is taking measures to add to the value proposition it offers.
⇦ Vishal Ramchandani, Director, B.M.Roadlines Pvt. Ltd.
⇩ Into transportation of highly inflammable materials like petroleum products and chemicals, the company is required to strictly adhere to numerous safety guidelines.