Repsol van campaign
GP Petroleums Ltd, which represents the Repsol lubricants brand in India has flagged off a van campaign to promote Repsol lubricants in 13 cities in Andhra Pradesh and Tamil Nadu in an effort to expand its market reach. Two branded vans will travel across Andhra Pradesh and Tamil Nadu, doing what is termed to be an interactive and fun filled campaign involving dealers, distributors, mechanics, retailers and direct customers for an entire month. As part of the campaign, the company will promote Repsol’s premium range of Motor Cycle Oils (MCO), Passenger Car Motor Oils (PCMO) and Diesel Engine Oils (DEO). Interactive thematic games will be a part of the campaign. People will be invited to participate, and could earn special discounts on Repsol products.