KEY FIND­INGS

Consumer Voice - - Comparative Test -

• Pure It emerges as top per­former, fol­lowed by Aqua Sure and Kent Gold. • Aqua Sure is the value-for-money brand. • Only Pure It, Aqua Sure and Uni­tex were able to re­duce E. coli up to 100 per cent when tested at

dif­fer­ent in­ter­vals. • Only Pure It was able to re­duce MS2 virus up to 100 per cent. Rest all re­duced it be­tween 90 per cent

and 99.99 per cent. • None of the brands com­pletely re­moved heavy metals such as ar­senic. The re­duc­tion was found be­tween 9.4 per cent and 93.05 per cent. In any case, only a few brands claim to do so. Pes­ti­cide was re­duced by 28 per cent in Aqua Fresh, by 8 per cent Ba­jaj, and by 70 per cent Tata Swach. All other brands re­moved pes­ti­cide (such as lin­dane) up to 100 per cent from in­put wa­ter. • All the brands were able to re­duce the tur­bid­ity up to an ac­cept­able level (de­sir­able to be be­low 1 NTU as against 25 NTU in in­put wa­ter). Fil­tra­tion rate was found high­est in Uni­tex and Kent Gold. Re­fill car­tridges are eas­ily avail­able at re­tail shops.

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