PACK­AGED BEV­ER­AGES

Choco­late Flavoured Milk

Consumer Voice - - Contents - Ashok Kan­chan

Flavoured milk is among the sev­eral on-the-go or ready-to-eat/drink prod­ucts that have be­come much sought-af­ter, de­spite the lit­tle nour­ish­ment they of­fer. People do not mind con­sum­ing small por­tions of flavoured packs and even feed their chil­dren with it. Al­though it can­not pro­vide the health benefi ts of pure milk, flavoured milk is cer­tainly bet­ter than many caf­feine-laden bev­er­ages and car­bon­ated soft drinks. Be it but­ter­scotch, choco­late, cof­fee, elaichi (car­damom), ke­sar (saf­fron), rose or vanilla, all flavours have con­sid­er­able de­mand across In­dia. When Team CV did some re­search, they found that choco­late flavour was the favourite of most and pro­ceeded to soft-test five top-sell­ing brands in this cat­e­gory.

As per Food Safety and Stan­dards (Food Prod­ucts Stan­dards and Food Ad­di­tives) Reg­u­la­tions, 2011: Flavoured Milk, by what­ever name called, may con­tain nuts (whole, frag­mented or ground), choco­late, cof­fee or any other ed­i­ble flavour, ed­i­ble food colours and cane su­gar. Flavoured milk shall be pas­teur­ized, ster­il­ized or boiled. The type of milk shall be men­tioned on the la­bel. The reg­u­la­tions also spec­ify that toned milk should have a min­i­mum three per cent milk fat and dou­ble­toned milk should have 1.5 per cent fat.

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