Key Find­ings

Consumer Voice - - Digestive Biscuits -

Unit price: It helps con­sumers to know quickly about costlier and cheaper brands. In this case, Bri­tan­nia and McVi­tie’s are cheaper. Di­etary fi­bre: All brands were tested for their di­etary fi­bre per­cent­age in an NABL-ac­cred­ited lab­o­ra­tory. Bri­tan­nia Nutri-Choice was found with high­est di­etary fi­bre (6.10 per cent) and McVi­tie’s Di­ges­tive with low­est (5.62 per cent).

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