Cus­tomer Ser­vice by Banks

How much does it cost to you?

Consumer Voice - - Bfsi -

Most cus­tomers have the no­tion that they are giv­ing busi­ness to the bank and so the bank should thank them for it, in­stead of per­haps charg­ing them for ser­vices ren­dered. In re­al­ity, though, banks charge for ser­vices to re­cover costs. As a mat­ter of fact, what banks want their con­sumers to say to them is this: “I will pay the charges so long as you as­sure me of bet­ter ser­vice.” There is clearly a give-and-take re­la­tion­ship there and this re­port is an at­tempt to un­der­stand the dy­nam­ics of it from a neu­tral stand. More im­por­tantly, read­ers will gain greater clar­ity on the charges payable by them in case they avail a par­tic­u­lar bank­ing ser­vice con­cern­ing their sav­ings ac­count, so that they are fore­warned of the cost to such ser­vice.

Pic­ture an in­ter­pre­ta­tion of this thought: So said Ma­hatma Gandhi, and the thought em­bed­ded in these lines ap­plies as well to banks as to any other line of busi­ness that pro­fesses to serve cus­tomers.

Now this: A scene in the 2013 Hindi film where a char­ac­ter play­ing a top banker says,

While the lat­ter is clearly an ex­ag­ger­ated rep­re­sen­ta­tion, it is true that one of­ten for­gets

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