Con­sumers Take Note

Consumer Voice - - Feature -

Pa­tients al­ways go by their doc­tor’s pre­scrip­tion and stick to the medicines rec­om­mended by them. You may take the Crocin’s ex­am­ple again; the doc­tor gen­er­ally pre­scribes Crocin and not parac­eta­mol. If you are an aware con­sumer and ask your doc­tor to pre­scribe generic medicines, the doc­tor will most likely do that and you will re­al­ize the dif­fer­ence in the price of the medicines.

Phar­ma­ceu­ti­cal com­pa­nies are known to en­gage in ac­tiv­i­ties of lur­ing doc­tors into pre­scrib­ing their brand in­stead of generic medicines. As per a 2006 re­port pub­lished by Con­sumers In­ter­na­tional as­sess­ing how 20 ma­jor in­ter­na­tional drug com­pa­nies mar­keted their prod­ucts and up­held their own codes of ethics, drug com­pa­nies use un­scrupu­lous and un­eth­i­cal mar­ket­ing tac­tics not only to in­flu­ence doc­tors to pre­scribe their prod­ucts but also to sub­tly per­suade con­sumers that they need them. The re­port al­leges that: through pa­tients groups, stu­dents and In­ter­net cha­t­rooms to by­pass the ban on advertising ex­cept to doc­tors. ‘mod­ern’ lifestyle dis­eases, such as stress, to en­cour­age peo­ple to ask their doc­tors for medicines.

and ef­fi­cacy of their drugs. and pro­mote drugs in­clud­ing kick­backs, gifts, free sam­ples and con­sult­ing agree­ments. anti-com­pet­i­tive strate­gies, in­clud­ing car­tels and price hikes.

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