Pre­lim­i­nary Ac­tion

Consumer Voice - - Project In Focus - Project Im­ple­men­ta­tion by He­mant Upad­hyay Gopal Ravi Ku­mar Subas Ti­wari

Of over a dozen or­ga­ni­za­tions bid­ding to im­ple­ment the project, Team Voice was fi­nally given the re­spon­si­bil­ity to con­duct the fi­nan­cial lit­er­a­cyaware­ness pro­gramme in Delhi for about six months.

The project be­gan in May and the first task at hand was the iden­ti­fi­ca­tion of ar­eas where real im­pact could be made. The team started the base­line sur­vey through sec­ondary re­search of all ac­ces­si­ble data and also con­nected with Delhi Ur­ban Shel­ter Im­prove­ment Board and Dis­trict In­for­ma­tion Of­fice. They also ob­tained nec­es­sary in­for­ma­tion from so­cial or­ga­ni­za­tions that were al­ready work­ing in the ur­ban-slum ar­eas of Delhi. This helped in eval­u­at­ing the method­olo­gies that all such or­ga­ni­za­tions were us­ing to prop­a­gate var­i­ous mes­sages among com­mu­ni­ties at slums.

Look­ing at the ob­jec­tives and the hy­po­thet­i­cal im­pact anal­y­sis, the team ze­roed in on Kusumpur Pa­hari, one of the largest slums in Delhi on DDA land near Vas­ant Vi­har, south-west Delhi. The area has a pop­u­la­tion of more than 10,000 slum dwellers who have pri­mar­ily mi­grated from Ut­tar Pradesh, Bi­har, Odisha and As­sam. Most of the adults from th­ese slums work in nearby res­i­den­tial ar­eas as driv­ers, ser­vants, gar­den­ers, sweep­ers, etc.

Con­tent Strat­egy

Af­ter thor­ough re­search on the ne­ces­si­ties of the slum dwellers, the team de­vised a few pa­ram­e­ters to struc­ture the con­tent of the aware­ness pro­gramme. They sh or­tlisted six do­mains on which the ado­les­cents would be taught ex­ten­sively – knowl­edge of th­ese six do­mains was ex­pected to make the max­i­mum im­pact on the daily lives of the dwellers.

Thus, the pri­mary con­tent of the work­shop re­volved around: Open­ing a bank ac­count Types of in­sur­ance Prad­han Mantri Jee­wan Jy­oti Bima Yo­jana Pradan Mantri Su­rak­sha Bima Yo­jana (PMSBY) Making a monthly bud­get Types of in­vest­ments Ways to com­plain about griev­ances

With the ob­jec­tive of leav­ing be­hind quick-ref­er­ence ma­te­rial for fu­ture, all at­ten­dees were given a 34-page re­source book. The same also served as an ex­er­cise book dur­ing work­shops. The con­tent of the book cov­ered sub­jects like money and bank­ing, house­hold eco­nomics, types of in­sur­ance, mu­tual funds, Prad­han Mantri Su­rak­sha Bima Yo­jana, Prad­han Mantri Jee­wan Jy­oti Bima Yo­jana (PMJJBY), Atal Pen­sion Yo­jana (APY) and Sukanya Sam­rid­dhi Yo­jana (SSY).

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.