Cad­bury Temp­ta­tions – Rum Raisins

Consumer Voice - - Consumer Experience -

The pack­ag­ing was im­pres­sive and I read the la­bel with care. I was not a bit sur­prised to smell rum in the chocolate af­ter read­ing ‘con­tains added flavour’. So, be­fore I could even taste it, I had to get over the sharp smell of rum. Hop­ing that there were enough raisins in it and that rum was not the only flavour in this com­pos­ite chocolate bar, I bit into the 72 grams of this bar. The bite will re­main quite a mem­ory! It was akin to old wine in a new bot­tle, with a few pieces of small-sized raisins and a whole lot of rum flavour added to it. A syn­thetic feel on the palate lin­gered on for a while. I have started to think that dif­fer­en­ti­a­tion is only be­ing achieved by dif­fer­en­tial pack­ag­ing. Quite a dis­ap­point­ment for a rum lover!

Though boast­ing of noth­ing new, this very good-look­ing bar does catch at­ten­tion on the shelf. Not rec­om­mended for any­one ex­pect­ing any­thing close to real rum in the chocolate. The ar­ti­fi­cial flavour­ing came quite close to making the chocolate un­palat­able. I would not spend Rs 80 on this bar.

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