Cad­bury Temp­ta­tions – Cashew Ap­peal

Consumer Voice - - Consumer Experience -

Cad­bury clearly scores well with their pack­ag­ing. Well pro­tected with a sil­ver foil and a pa­per cov­er­ing in the in­side, this bar cer­tainly raised my expectations when I read ‘Cashew Ap­peal’. How­ever, what came across when bit­ing into the bar was a clear com­pro­mise on the qual­ity of ma­te­ri­als used. The cashews, which were as small as they get, added noth­ing more to the bar. Much like the Rum Raisin, this one too had a com­pro­mis­ing story to tell. It felt like the same Cad­bury chocolate with a few added pieces of notso-well-roasted nuts and cre­at­ing no ex­tra value to the ex­pe­ri­ence.

Looks do sell but Cad­bury just proves that ‘all that glitters is not gold.’

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