CON­SUMER EX­PE­RI­ENCE

In search of

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The Great In­dian Chocolate Bar

If it were the last mo­ment on earth and there was one thing I was al­lowed to take with me, then it would be that per­fect bar of chocolate which would keep me in good com­pany. On this quest of find­ing the per­fect chocolate, I headed to re­tail stores hop­ing to find one ‘per­fect bar’ made in In­dia. In the ‘1 ru­pee a gram’ seg­ment, I picked up all kinds of chocolate bars – plain, ones with mixes of fruits and nuts, berries, fruits and var­i­ous flavours. Tick­led enough? Then stay with me on this ad­ven­ture.

The per­fect chocolate ac­cord­ing to me is one where the pack­ag­ing at­tracts me to the prod­uct, the flavour/taste keeps lin­ger­ing in my mind much af­ter I have fin­ished the bar, and the tex­ture makes the ex­pe­ri­ence mem­o­rable and also jus­ti­fies the cost. Clearly that is ask­ing for a lot in a bar! On this mis­sion, I bought a good col­lec­tion of some 20 of the most pop­u­lar chocolate bars across Cad­bury, Nes­tle, Amul, Lu­vit and Sch­mit­ten brands.

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