Man­u­fac­tur­ers must spec­ify pic­ture tube in TV brochures: SC

Consumer Voice - - In The News -

In a sig­nif­i­cant di­rec­tion to en­sure con­sumers are not mis­led by false claims, the Supreme Court has di­rected all man­u­fac­tur­ers to men­tion the ex­act spec­i­fi­ca­tion of a tele­vi­sion’s pic­ture tube in its brochure. The di­rec­tion came from a bench headed by Jus­tice MB Lokur, in the process also quash­ing a 11-year-old case against two top ex­ec­u­tives of Sam­sung In­dia – man­ag­ing di­rec­tor and gen­eral man­ager – for al­legedly cheating a cus­tomer.

The bench found merit in the Sam­sung coun­sel’s con­tention that there was no at­tempt to cheat the cus­tomer as al­leged, and that it was rather a mis­un­der­stand­ing. The coun­sel said the brochure did not men­tion the TV screen or view­ing area was 29 inches, but “only stated the di­men­sion of the tele­vi­sion pic­ture tube to be of 29 inches.”

Jus­tice Lokur told the coun­sel that if the cus­tomer had any griev­ance, he should have filed a crim­i­nal case against the dealer.

Ashok Chau­r­dia from Mad­hya Pradesh had claimed he was cheated into buy­ing a TV set on the prom­ise that its screen size was 29 inches. When he brought the set home, it was 27 inches.

Chal­leng­ing the Mad­hya Pradesh High Court or­der that prima fa­cie held the com­pany had cheated Chau­r­dia, the com­pany said as a prac­tice all lead­ing tele­vi­sion com­pa­nies in the coun­try men­tioned the ac­tual di­men­sions of the pic­ture tube and the con­sumers took it as the screen size.

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