Amazon sues fake online reviewers
Online retailer Amazon has started legal action against more than 1,000 unidentified people it claims provide fake reviews on the US version of its website. It said in the lawsuit, filed in the United States, that its brand reputation was being tarnished by “false, misleading and inauthentic” reviews. Amazon claims the 1,114 defendants offer their false review service for as little as $5. Most defendants promise five-star reviews for a seller’s products.
The legal action said: “Amazon is bringing this action to protect its customers from this misconduct, by stopping defendants and uprooting the ecosystem in which they participate.”
Millions of consumers who rely on Internet retailers for a bulk of their shopping needs are thought to have been exposed to fake reviews aiming either to boost one company’s rankings or pull down a rival. As shops, restaurants, hotels and online retailers increasingly come to recognise the power of online feedback, a trade in reviews has started mushrooming.