Ama­zon sues fake on­line re­view­ers

Consumer Voice - - In The News -

On­line re­tailer Ama­zon has started le­gal ac­tion against more than 1,000 uniden­ti­fied peo­ple it claims pro­vide fake re­views on the US version of its web­site. It said in the law­suit, filed in the United States, that its brand rep­u­ta­tion was be­ing tar­nished by “false, mis­lead­ing and in­au­then­tic” re­views. Ama­zon claims the 1,114 de­fen­dants of­fer their false re­view ser­vice for as lit­tle as $5. Most de­fen­dants prom­ise five-star re­views for a seller’s prod­ucts.

The le­gal ac­tion said: “Ama­zon is bring­ing this ac­tion to pro­tect its cus­tomers from this mis­con­duct, by stop­ping de­fen­dants and up­root­ing the ecosys­tem in which they par­tic­i­pate.”

Mil­lions of con­sumers who rely on In­ter­net re­tail­ers for a bulk of their shop­ping needs are thought to have been ex­posed to fake re­views aim­ing ei­ther to boost one com­pany’s rank­ings or pull down a ri­val. As shops, restau­rants, ho­tels and on­line re­tail­ers in­creas­ingly come to recog­nise the power of on­line feed­back, a trade in re­views has started mush­room­ing.

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